Tag: Sponsorship
Betway becomes first gaming sponsor of SA rugby
Continuing its steady march across the African continent, UK betting firm, Betway, has signed a seminal partnership with South Africa Rugby (SA Rugby) to sponsor the Springboks national team.
N1 Bet is the Main Betting Sponsor of Dota 2 esports Tournament
N1 Bet, a project of N1 Partners Group, announces a special offer for players as part of the Beyond the Summit Pro Series Dota2 esports tournament. Find out what great bonuses await you when you bet with N1 Bet.
VBET has become the “Premium” sponsor of the Ukrainian National Football Team
VBET has become the "Premium" sponsor of the Ukrainian National Football Team. The sponsorship will last for three years, it started on September 1 , on the day of Ukraine vs Kazakhstan match in the 2022 World Cup qualification round.
VBET – Title Partner of Ukrainian National Ice Hockey Team
Ukrainian Ice Hockey Federation has partnered with a new title partner of Ukrainian national ice hockey team – VBET Company.
VBET is the title partner of the Ukrainian Premier League
VBET, a global betting and gambling operator, has signed a title partnership with UPL for a period of three football seasons. During the three-year cooperation, the partners will focus their efforts on the development of the Championship and Ukrainian football in general
Kenya gambling ad spend plummets through 2020
Spending on advertising and sponsorship by betting groups in Kenya fell 68 percent through 2020, as firms reel from the twin impact of covid and tighter marketing rules.
Juventus, Everton, Leicester, La Liga: How does Parimatch pick its partnerships?
After bringing in several huge partnership deals across three of the biggest leagues in world football, Parimatch’s head of sponsorships Ksenia Morozova explained how the company evaluates potential partners while emphasising that signing a piece of paper is only the first step of many on the road to a successful partnership.
1xBet shines with 6 nominations at the 2020 SBC Awards
1xBet has been recognised with SBC Awards nominations in no less than six different categories.
1xBet is an official sponsor of the SiGMA Americas virtual conference
One of the world's leading bookmakers, 1xBet, has become an official sponsor of the SiGMA Americas online conference, which will take place this year on September 22nd-24th
Parimatch: A natural in the Octagon
Celebrating two years of partnership with UFC, Tamara Babits, Business Development Director at Parimatch, explains how the operator and the Mixed Martial Arts company have grown together over the last 24 months, finding common ground in their fighting spirit; as shown by their ability to adapt to the current fast-changing market.
LaLiga looks to South Africa with Hollywoodbets sponsor
After signing a deal until the end of the current season the Durban-based betting company, Hollywoodbets, has become the official LaLiga Betting Partner..
Is perennial exile Kenya killing Sportpesa?
The Nairobi-listed bookmaker, Sportpesa, has had a series of high-profile sponsorship deals terminated already this year, as its longed-for return to the..
British bookies on voluntary shirt sponsorship ban
Following last month’s furore over gambling companies streaming FA matches through their apps, leading British bookies are now considering a voluntary ban..
British bosses at odds over sport sponsorship
As GVC’s Kenny Alexander announces he will unilaterally pull all ads and sponsorship from British sport, while challenging others to do the same, rival..
1xBet announces sponsorship of Confédération Africaine de Football tournaments
Leading online betting company 1xBet officially has announced its partnership with Confédération Africaine de Football (CAF).
CAF’s events throughout Africa will now be sponsored by 1xBet. Heading the list is CAF's showcase, the Total Africa Cup of Nations
UK Government prohibits gambling firm sponsorship after Wembley sale
The UK government has advanced plans to prohibit gambling company sponsorship at Wembley Stadium, following its proposed £600m sale to Fulham FC owner Shahid Khan. The proposal follows an ongoing reduction in gambling involvement for Wembley, which last year saw…
Paul Fox: What impact sponsoring an English Premier League club had on our brand
Paul Fox, chief executive of Asia-facing gaming firm, LeTou, writes about his decision to sponsor Swansea City FC – and how it’s still paying dividends.
Sponsoring an English Premier League club had long been an ambition of mine when the opportunity arose at the beginning of the 2017-18 season.
At LeTou, we were very well known among the gaming community in...
igaming operator Laba360 is the new shirt sponsor and principal partner of Burnley Football Club
Laba360 multi-year partnership with Burnley FC marks entry into UK and international markets for new gaming and betting brand
New international gaming and betting operator, Laba360, has announced that it will be Burnley Football Club’s new shirt sponsor
SportPesa named Kenya’s most popular platform prior to sponsorship return
A report by consumer research firm Nielsen has revealed SportPesa to be the most popular online betting platform in Kenya.
The study, entitled Understanding the East African Consumer, recorded that 82 percent of Kenyan gamblers subscribe to SportPesa. The report went on to show 40 percent of players are registered through Betin, 22 percent through Elitebet, with Betika and Mcheza...
Wellbet Deal “excellent fit” with PSV’s sponsorship strategy
Dutch top football side PSV Eindhoven has signed a three-year sponsorship deal with Asian betting firm Wellbet.
“The partnership between PSV and Wellbet is a regional sponsorship that focuses entirely on Asia,” Koen van Haastert, sponsor manager at PSV said.
“Wellbet may employ its relationship with PSV in several Asian countries, including Japan, Indonesia, and Thailand.
“For Wellbet, it is strategically important...
Tombola to sponsor I’m A Celebrity… Get Me Out of Here!
Tombola, the UK’s biggest online bingo site, has been named as the new sponsor of ITV show I’m A Celebrity… Get Me Out of Here!
Negotiated by Mediacom, the partnership will see tombola sponsor the new series when it returns towards the end of the year, as well as I’m A Celebrity… Extra Camp on ITV2 and content on the...
Middlesbrough partners with Coral for three seasons
Middlesbrough Football Club has confirmed it will continue to work with the leading bookmaker Coral for three seasons as the club’s new Official Partner.
The new partnership has been formed off the back of a number of successful commercial activities carried out by the Club and Coral last season.
Coral will provide betting services at The Riverside Stadium on every match-day...
FA ends Ladbrokes sponsorship deal early
Following last month’s board decision to cut ties with betting companies, the Football Association has pulled out of a four-year sponsorship deal with Ladbrokes, after just one year.
Headed by FA chairman Greg Clarke, the decision was reached after a three-month review of the governing body’s links to the betting industry.
In a statement, FA chief executive Martin Glenn said: “We...
Sunderland AFC teams up with Coral
Sunderland AFC has formed a new UK partnership with leading bookmaker, Coral, with club supporters gaining exclusive betting offers and promotions.
Under the terms of the partnership, Coral will provide the Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2017-18 season.
We are thrilled at Coral to be establishing such a...
Betsafe named principal sponsors of Saracens RFC
The online bookmaker and gaming company, Betsafe, will see its branding adorn Saracens RFC’s shirts for the next three years as the club’s new principal sponsor.
Betsafe has continued its UK expansion in sport sponsorship as the new principal partner and the official betting partner of back-to-back European Champions Saracens from the 2017/18 season.
The global sponsorship will run for the...
Tempobet scores sponsorship with Preston
The online sportsbook provider, Tempobet, has confirmed its logo will appear on the Preston North End football team’s kits as the club’s latest sponsor.
Tempobet has signed a sponsorship agreement with Preston North End to become their principal partner for the upcoming 2017/18 campaign.
English football is a crucial part of our business and given PNE’s historic standing in the game,...
LeoVegas to sponsor UKTV Gold’s Gold After Dark
The Swedish gaming company, LeoVegas, will sponsor the late night section of UKTV Gold with ads featuring brand ambassadors Johnny Vegas & Leo the Lion.
LeoVegas has launced its sponsorship of UKTV Gold’s Gold After Dark, as part of its campaign to raise awareness of the brand in the UK.
The mobile gaming and online casino company’s sponsorship will run for 12...
Betway boost National Hunt sponsorship
Online bookmaker continues investment in racing.
Betway has boosted its National Hunt racing portfolio with two new race sponsorships.
The firm will now sponsor the Grade 2 Betway Kingmaker Novices’ Chase at Warwick on Saturday 11th February, a race won in the past by greats such as Long Run and Finian’s Rainbow.
Betway, who gained Authorised Betting Partner status in October, have...
CODERE announced as Official Sports Bookmaker for Real Madrid
Spanish gaming company CODERE Group has become Official Sports Bookmaker for the international football team Real Madrid.
The leading Spanish gaming operator, CODERE Group, has announced a sponsorship deal with the renowned football team Real Madrid.
This key agreement will see CODERE become the Official Sports Bookmaker to the top Spanish football team White Club for the next three seasons.
Real Madrid...
Spanish Basketball Association select Genius Sports as official data partner
Sports data solutions provider Genius Sports has been selected by Spain’s Asociacion de Clubs de Baloncesto (ACB) to provide a full range of live data collection and administration services for the next three seasons.
Founded in 1982, the ACB is the governing body of the top professional men’s basketball league in Spain, the Liga Endesa. Genius Sports will provide a...
