Tag: Social Media

Microgaming gets emotional for EmotiCoins

BBI - EmotiCoins Microgaming
The launch of Microgaming’s latest online slot, EmotiCoins, has sparked all manner of emotions as the title was developed through a staff-powered innovation initiative.   Based on the popular emoticon phenomenon, EmotiCoins is a five reel, 30 payline online slot born from an idea pitched by two members of staff, Anna McChesney and Rob Mercer. The pair hit upon the notion at...

Clarion Gaming paradise competition goes live

iCR - ICE 2018 Paradise competition
Clarion Gaming has started the marketing campaign in support of ICE 2018 (ExCeL London 6-8 February) in unconventional fashion with a competition offering stakeholders the opportunity to win a seven night trip for two people, staying at the luxurious Paradise Island in the Bahamas.   To enter the competition stakeholders have to message their idea of paradise to the ICE Totally...

Paddy Power gets social with Facebook bot

BBi - Paddy Power Facebook
The UK bookmaker Paddy Power will be the first company to go live with the new Onionsack-powered Facebook allowing players to place bets directly via the app.   The bet messaging platform provider, Onionsack, has developed the industry-first chatbot for Facebook Messenger powered by the company’s SaaS messaging platform. We know our customers love mobile messaging apps so having a ChatBot on...

Why social media is all about ‘being human’at the iGaming Education Forum

Betting Business Social iGaming Education Forum Joshua o'cock
With the first ever iGaming Education Forum set to deliver comprehensive, current and relevant content tailored for any individual who strives to hold a successful position within iGaming, it’s no wonder there will be a dedicated focus on one of the most contemporary and wide-reaching new tools for the gaming industry, social media. Managing Director of Malta based digital marketing agency Growth...

Yggdrasil urge winners to ‘Brag’ with new tool

Betting Business, Yggdrasil, social media
Yggdrasil Gaming has launched a new tool which allows customers to watch the replays of winning spins and share them with friends and fans on social channels.   The new tool, known as ‘Brag’, is the player-facing subsection of Yggdrasil’s ‘Boost’ collection of promotional tools, and will help improve operators’ organic social media volume by encouraging players to share replays of...