Tag: Sky

Sky announces advertising restrictions across UK channels

Sky has announced it will reduce gambling advertising on its affiliated channels to one advert per commercial break. The self-imposed limit, which will come into effect at the start of 2019’s Premier League season, comes amid wider calls

Keeping the Stars from the Sky: CMA steps in on Stars Group and Sky Bet merger

The Stars Group has completed its acquisition of leading UK betting operator Sky Betting and Gaming in a deal worth $4.7bn. The purchase, first agreed in April with then-owners CVC Capital Partners and Sky PLC, sees the Canadian operator become

Sky scoops eGR award for Playtech ONE Live Casino

The new Playtech ONE Live Casino available to Sky players has won the Innovation in Casino award at this year’s eGR awards.   Sky has won this year’s eGaming Review Innovation in Casino award for its new Playtech-supplied ONE Live Casino, offering players an enhanced omni-channel experience, product enhancements and richer gameplay. Sky has stated it won the innovation award due to...

PlayOJO kicks off launch with new TV campaign

Betting Business - PlayOJO ad campaign
The newly launched online casino, PlayOJO, has teamed with advertising agency 101 to release a TV advertising campaign across UK channels.   The online platform, PlayOJO.com, has released a television advertising campaign across Channel 4, Sky and digital channels. Created by top London-based advertising agency, 101 and shot by award-winning director Chris Woods, the advert began airing last Friday 24th March. The company claims...

Sky’s the limit for telecom-backed betting brand

Betting Business, Sky ASA skybet
British gaming group SkyBet is taking advantage of a route into the European market presented by its eponymous telecoms founder.   The British company Sky Betting and Gaming is looking to expand its operations overseas, following strong growth in its home grown market. The group, which was formed in 2001 as the betting arm of Sky telecommunications, is now targeting revenue streams...

Sky Betting and Gaming moves to acquire CORE Gaming

Sky acquire CORE
The UK’s Sky Betting & Gaming brand has agreed to purchase CORE Gaming, one of its mobile content suppliers, according to a report by insidermedia.com. Based in Solihull, UK, CORE Gaming specialises in the creation of HTML5 real money games for casino operators and betting websites - and has been working as a supplier to Sky for several years. The purchase...