Friday, September 24, 2021

Tag: Marketing

1xBet announced a partnership with Dwayne Bravo in India

1xBet announce Dwayne Bravo ambassador india
One of the most successful betting companies in the world, 1xBet, has announced a partnership with its first ambassador in India - renowned cricketer Dwayne Bravo.

How 1xBet Partners makes life easier for affiliates

1xBet affiliate program
Participation in an affiliate program involves certain obligations for both parties; affiliates must successfully promote the brand in order to earn money, while the affiliate program itself is expected to provide timely payments and consultations on issues. But how does 1xBet Partners make sure that affiliates are happy and that the brand is promoted correctly?

Digitain Inks Marketing Deal with AstroPay

Digitain AstroPay Marketing partnership
Digitain are delighted to announce that they have agreed a joint marketing referral deal with global payment solutions provider, AstroPay.

Affilka by SOFTSWISS Bolsters its Presence with FizzSlots

Affilka SOFTSWISS Fizzslots partnership
Affilka by SOFTSWISS is experiencing further marketplace growth as it launches another new project – FizzSlots. FizzSlots is a fresh online casino brand which operates on the Curacao licence and is launching its own affiliate program FizzSlots Partners.

Nick Harding launches Spray Lakes Consultancy

Nick Harding Spray Lakes Consultancy
As the industry prepares to emerge from lockdown Nick Harding has launched Spray Lakes, a knowledge hub that connects personally vetted experts with business owners seeking additional resource, insight and support.

ThunderSpin to showcase exclusive slots at Gaming Industry Expo in Kyiv, Ukraine

Thunderspin Kyiv expo
Slot development studio ThunderSpin is set to exhibit its exclusive portfolio of games at booth #102 at Gaming Industry Expo Reloading in Kyiv, Ukraine on 9 – 11 June.

1xBet wins at EGR Nordics Virtual Awards for Marketing Campaign of the Year

1xBet Nordics virtual awards winner
1xBet has won at the prestigious EGR Nordics Virtual Awards in the “Marketing Campaign” category. This was announced at the online awards ceremony on February 24th.

Affilka by SoftSwiss enters into partnership with WildTokyo Casino

Affilka WildTokyo partnership
Affilka, an Affiliate Marketing Platform developed by SoftSwiss, has concluded a deal with a third-party casino WildTokyo Casino.

BetConstruct to deliver an app for well-organized betshop experience

BetConstruct app BetWallet
BetWallet, the special application for collecting and managing the bet tickets and vouchers, was recently released to the market and introduced to the land-based operators.

BetConstruct’s Jackpot Hits 1 Million Euros

BetConstruct Millionaire Jackpot Engine
Jackpot Engine, the igaming promotional tool created and backed by BetConstruct, has reached an incredible mark of hundreds of thousands of euros.

1xBet shines with 6 nominations at the 2020 SBC Awards

1xBet 6 nominations SBC Awards 2020
1xBet has been recognised with SBC Awards nominations in no less than six different categories.

1xBet eyes LatAm expansion after Mexico success story

1xBet eyes LatAm expansion
Following a successful launch in Mexico, 1xBet’s Head of LatAm Area, Juan Pablo Estremadoiro, and Head of Business Development, Maxim Ishunin, explain how the operator is tailoring its marketing and products for the LatAm market, with considerations currently underway to expand further into the continent.

BetConstruct launches Lucky Wheel Engine

Lucky Wheel Engine BetConstruct
To help partners step up their marketing campaigns and increase the overall engagement on their websites BetConstruct delivers a tool to create a new type of promotion for players.

Human interaction: The secret ingredient to audience engagement

live games TVBet
Peter Korpusenko, CEO at live games provider, TVBet, explains why face-to-face interaction is so fundamental to the gambling experience, and why firms would be wise to incorporate it online wherever possible

MoneyMatrix: Making payments simple with the right software

Samoil Dolejan MoneyMatrix
After running B2C brands for EveryMatrix for four years, MoneyMatrix CEO Samoil Dolejan wants to “make payments simple” for merchants and players.

The Man Above The Game: A Game Above welcomes Bill Pascrell, III as president, A Game Above, North America

Bill Pascrell III A Game Above
Customer experience marketing agency A GAME ABOVE are proud to announce having retained the skills, counsel and insight of well-known and loved industry talent, Bill Pascrell, III, as President of A GAME ABOVE, North America, to direct and lead their outreach and operations across the USA and Canada

Rightlander: Keeping the affiliate watchdogs from the door

Ian Sims Rightlander Keep Affiliate Watchdog From Door
Ian Sims, co-founder of marketing compliance firm, Rightlander, explains the changing regulatory landscape for affiliates – and what firms can do to..

New market but no marketing?

Sweden online regulation
With Sweden’s civilian minister Ardalan Shekarabi recently stating online regulation “should have happened already 20 years ago,” the government is...

Bojoko: Should affiliates do more to protect players?

With regulators increasingly shining light on the industry’s advertising and acquisition strategies, Joonas Karhu, chief business officer at Bojoko, talks up the evolving role for affiliates in responsible gambling.   iGAMING TIMES: Do you believe that affiliates are doing enough to promote responsible gambling?   JOONAS KARHU: I think publishers are starting to realise that their responsible gambling efforts must go...

Affiliate Marketing Masterclass confirmed for Betting on Sports America

Marketing, Masterclass, Betting on Sports America
Delegates attending the upcoming Betting on Sports America conference (23-25 April) will be given the chance to learn about how affiliate marketing will shape up in the newly open US market as part of the Affiliate Marketing Masterclass on 24 April.

Betway launches The Hunch as product of Saatchi and Saatchi collaboration

BETWAY, MARKETING, the hunch, Saatchi and Saatchi
Betway has released its initial integrated campaign with marketing partner Saatchi and Saatchi, a television advert which “brings the notion of ‘having a hunch’ to life.” The first collaboration since the advertising firm won Betway’s account in August of

The shifting sands of the affiliate ecosystem 

Onlinebetting, Affiliates
The online gaming affiliate ecosystem has undergone significant changes over the years, and in recent times this change has been rapid. In the early days, the affiliate industry was a free-for-all with few regulations or limits on how affiliates

Saatchi and Saatchi announced to further Betway’s European growth

Betway has appointed marketing firm Saatchi and Saatchi as its new lead creative agency, as part of a strategy to drive international growth. The online bookmaker, which announced a marketing restructure earlier this year, announced the agency will manage the…

Greentube’s Gabriel Cianchetto on the real value of social gaming

Social Gaming:Sports Betting
Gabriel Cianchetto, president of market development at Greentube North America, explains how social gaming provides the ultimate marketing tool for land-based casinos - and now their sportsbooks too. iGAMING TIMES: Social gaming has expanded rapidly…

Audience Before Product – Learning the Las Vegas Lesson

Ismail Vali, gaming marketing consultant and former CMO at PokerStars, explains how Vegas made gambling secondary to the experience – and how in doing so it made everyone a winner. Online gaming still has a lot to learn. Learning Las Vegas The Resort Casino phenomenon began with Las Vegas – an escapist paradise in the middle of the Nevada Desert. Just...

Know how to hold ‘em: Six key brand loyalty challenges for the gambling industry

  In a world splintered by choice, Cian Agnew, Enterprise Sales Consultant at data marketing firm, Celerity, explains how gaming firms can keep hold of the fickle punter.     Brand loyalty has been an ongoing challenge for the gambling industry. According to Clive Hawskwood, chief executive of the Remote Gambling Association, the average player has around five online accounts – and it’s...

From BBi to iGT – GB Media on the name of the game

iGaming Times Betting Business name
GB Media discusses its rebranding and how, despite its new name, it will maintain the same ethic it’s become renowned for within the industry for over 15 years.   Some of our more alert readers will notice a difference to the masthead this month. Nothing significant, just a switch from Betting Business to iGaming Times. Reason? Moving with the industry, a resonance...

Sky Betting and Gaming ends affiliate marketing programme

bb sky affiliate hub
Sky Betting & Gaming has ended its affiliate marketing programme due to “growing regulatory concerns”.   Issuing a statement on 4 September, the online gambling group said it will aim to terminate its ‘Affiliate Hub’ operations at the start of next month, ending all commission and player referral arrangements with its existing affiliate marketing partners. The decision was taken to allow...

Betway finds Love of the Game in new campaign

BBI - Betway Love of The Game Ad
Betway, the global betting site, is launching a new advertising campaign created by Above+Beyond under the “For the Love of the Game” platform.   The second campaign by the agency for Betway takes its lead from the golden age of cinema and will feature 30 second TV commercials, as well as online video adverts in multiple time lengths; digital and press...

Middlesbrough partners with Coral for three seasons

Betting Business Coral Middlesbrough
Middlesbrough Football Club has confirmed it will continue to work with the leading bookmaker Coral for three seasons as the club’s new Official Partner. The new partnership has been formed off the back of a number of successful commercial activities carried out by the Club and Coral last season. Coral will provide betting services at The Riverside Stadium on every match-day...