Wednesday, February 1, 2023

Tag: Guy Parker

Ad authority ‘avatars’ find five firms targeting under-18s

Advertising Standards Authority Guy Parker companies targeting under 18s
An investigation by the UK’s Advertising Standards Authority - which used artificially intelligent ‘child avatars’ to monitor online ads - found five online

A day in the life of an advertising watchdog

Advertising ASA
Writing for the EGBA, Guy Parker, chief exec of the Advertising Standards Authority explains the polarising challenge of ensuring messaging is both effective and responsible.   Gambling. It’s an emotive subject and one that can polarise opinion. For some it may conjure up images of a sophisticated, suave and glamorous pursuit that takes place in a world of social high flyers;...