Tag: Dan Stone

Industry professionals and key regulators from Argentina to Zimbabwe and a host of countries in between will be amongst the delegates present at the inaugural ICE Africa, which takes place across 24th and 25th October at the Sandton Convention Centre in Johannesburg...

Following considerable success at last year’s show, the daily ICE Live blog returns to ICE London for 2018 with an enhanced scope for visitors following encouraging data and positive feedback.   The online resource highlights hot topics, key features, exhibitors, speakers and a wealth of up-to-date information for visitors keen to stay switched-on to the world’s most international business-to-business gaming event. Dan...

Clarion Gaming has ripped up its own rule book by declaring not one, but two winning entries for its #myparadice trip competition run through social media. Such was the quality of entries that the organisers of the world’s biggest gaming technology event (6th - 8th February, ExCeL London, UK) have named Gambling education charity, YGAM and Netherlands based ICE visitor,...

Streamlined registration and popularity of social media options assist growth    The streamlined registration process introduced by Clarion Gaming for ICE London 2018 (6 – 8 February ExCeL, London, UK) is proving popular, with the number of visitors planning to attend what has become the world’s favourite gaming event up by 7 percent year-on-year. The new registration architecture has seen the number of...

ICE 2018 is already on course to be gaming’s most international showcase of the year just weeks after the Passport to Paradice website went live.   Industry professionals from 82 countries have already registered to attend the London based event, a total which represents close to half the number of countries recognised by the United Nations. The countries on course to...

The visitor marketing campaign for ICE 2018 (6-8 February, ExCeL London, UK) is officially underway with registration going live at http://www.icetotallygaming.com/register.   The decision to go live a full five months ahead of ICE, hosting the biggest and most cosmopolitan gathering of gaming professionals in the world, was taken following feedback from ICE exhibitors who requested a bigger window to showcase...

Passport to Paradice is the theme created by the marketing team at Clarion Gaming in support of ICE 2018 (6-8 February, ExCeL London, UK).   The Paradice creative will spearhead another worldwide campaign which will be deployed through digital, print and social media channels reaching an audience of close to 80,000 targets in 200 international jurisdictions. Dan Stone, Senior Marketing Manager responsible...

Clarion Gaming has started the marketing campaign in support of ICE 2018 (ExCeL London 6-8 February) in unconventional fashion with a competition offering stakeholders the opportunity to win a seven night trip for two people, staying at the luxurious Paradise Island in the Bahamas.   To enter the competition stakeholders have to message their idea of paradise to the ICE Totally...

ICE Totally Gaming kicked off its second successful day with an appearance from Real Madrid's Roberto Carlos. Attendees at the ‘World Theatre of Gaming’ edition of ICE were greeted to a unique display from World Cup winner and one of the FIFA 100 world’s greatest living players, Roberto Carlos on Wednesday morning at the PlanetWin365 stand. The Real Madrid icon kicked off the...

ICE Totally Gaming’s Dan Stone discusses his picks for unique experiences at this year’s exhibition.   As the international industry prepares to meet in London, Dan Stone, Senior Marketing Manager responsible for implementing the far reaching World Theatre of Gaming campaign, provides his take on some of the experiences visitors should look out for at ICE. Take on a FIFA World Cup...

ICE Totally Gaming marks pre-registration rise of 6% for 2017 edition.   The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year. Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same...

International gaming professionals throughout the world can test friends and work colleagues on their knowledge of geography, the work of William Shakespeare and facts about London, following the distribution of a branded, 40-page Puzzle Book to promote attendance at ICE Totally Gaming.  Entitled ‘ICE - providing all the answers,’ the piece of direct marketing was mailed to the extensive ICE database...

Organisers have streamlined the process by which visitors register to attend ICE Totally Gaming, the world's biggest and most international gaming technology show.   Acting on responses to the 2016 post show research, the ICE marketing team has introduced auto-population email invites, which make the process significantly quicker for anyone who previously registered in either 2016 or 2015. Answering stakeholder requests to...