Tag: Caesars

New Yorkers smash US records betting $500m a week

New Yorkers smash US records betting $500m a week
Within just two weeks of launching a regulated mobile betting market, New York had already hit the US record for an entire month: over a billion dollars in just 16 days, and with only five of nine operators in the mix. By the end of week five the state had handled almost $2.5bn.

Acquisitions, ad spend spiral in race for top tier

Sports Betting US Betting firms advertising
In a scramble for customers through the 2021- 2022 sports season, US betting firms enter an escalating imperative to bulk up and splurge on advertising before winners and losers set in.

Eldorado-Caesars tie-up wins 99 percent shareholder approval

Eldorado Caesars shareholders
As shareholders at both Eldorado and Caesars overwhelmingly condone plans to merge, competition regulators begin analysing whether the combined..

Scientific Games and Caesars launch Indiana sports betting market

scientific games caesars
The partnership between Scientific Games and Caesars Entertainment has reached new heights with the launching of the first sportsbook in Indiana. Scientific Games Corporation and Caesars Entertainment have grown their US partnership with the launch of a retail sportsbook solution at the Indiana Grand Racing & Casino in Shelbyville, Indiana. This launch marks the first venue where sports betting wagers can...

DraftKings secures 12-state access with Caesars

DraftKings, secures, state access, Caesars
In some of the 12 states that Caesars currently operates casinos, the deal gives DraftKings exclusive rights, but Caesars will still be able to offer its own-branded sports betting and online casino apps.

NFL takes a punt on Caesars as first gambling partner

NFL, AGA, Caesars, gambling partner
Long-time opponent of regulated betting, the National Football League, has finally taken as sip of the kool-aid picking Caesars Entertainment as its first official gambling partner. The deal struck only hours into 2019 means all of America’s…

Caesars turns over a new leaf in sports betting with The Book

CAESARS, OPENING, Caesars Entertainment, The Book
Caesars Entertainment has celebrated the launch of The Book at its LINQ Hotel and Casino, a 11,000 sq ft venue designed to “represent the next evolution of sportsbook.” The Las Vegas property, featuring 220 seats and 87 LED monitors, will aim to position sports betting...

Caesars partners with SG Digital as Mississippi welcomes sports betting market

Caesars Entertainment has partnered with Scientific Games to launch regulated sports betting at two of the operator’s Mississippi properties. The Caesars Horseshoe Tunica Casino and the Harrah’s Gulf Coast Casino have both integrated the OpenBet…