Tag: Betway

Betway becomes first gaming sponsor of SA rugby

Betway SA Rugby partnership
Continuing its steady march across the African continent, UK betting firm, Betway, has signed a seminal partnership with South Africa Rugby (SA Rugby) to sponsor the Springboks national team.

Betcentric African businesses hit hard by covid closures

Africa businesses hit gambling covid-19
Retail-reliant and sport-centric African gambling markets are struggling to switch players into novel sports and products through covid-related closures - even where regulation permits

Virtual Grand National raises £2.6m for the NHS

Virtual Grand National NHS Fundraising
British bookmakers donated £2.6m in profits to the UK’s National Health Service after the Grand National became the first televised virtual horse race

UKGC settlements continue to rise, amid questions over how funds are allocated

UKGC regulator Betway Peter Hannibal Comment
As the UK regulator’s penchant for penalties continues to grow, GBG’s Peter Hannibal questions whether these cash piles are being allocated to their most efficient ends.

British bosses at odds over sport sponsorship

Football Sponsorship
As GVC’s Kenny Alexander announces he will unilaterally pull all ads and sponsorship from British sport, while challenging others to do the same, rival..

Betway launches The Hunch as product of Saatchi and Saatchi collaboration

BETWAY, MARKETING, the hunch, Saatchi and Saatchi
Betway has released its initial integrated campaign with marketing partner Saatchi and Saatchi, a television advert which “brings the notion of ‘having a hunch’ to life.” The first collaboration since the advertising firm won Betway’s account in August of

BetLion leaps into “huge opportunity” of Kenyan market

KENYA, BetLion, gambling, SportPesa, Betway, Africa
BetLion has launched a betting operation in Kenya, after receiving approval from the Kenyan Betting Control and Licensing Board to enter the country’s $351m online industry. The Ugandan operator will now provide its mobile-focused product offering

Saatchi and Saatchi announced to further Betway’s European growth

Betway has appointed marketing firm Saatchi and Saatchi as its new lead creative agency, as part of a strategy to drive international growth. The online bookmaker, which announced a marketing restructure earlier this year, announced the agency will manage the…

Betway names new boss

Anthony Werkman has been appointed CEO of Betway, replacing Richard Akitt who takes up the position of chairman.   Werkman joined Betway in 2013, most recently serving as director of marketing and operations, and has worked in the gaming industry since 2000. He said: “I am honoured to be taking on the group CEO role of Betway at a hugely exciting time for...

Microgaming announces another millionaire made on its Mega Moolah

mega moolah betway microgaming
Microgaming have announced that another Mega Moolah jackpot has been won, just six days after the progressive was hit for the second largest payout of the year.   The jackpot was hit on a mobile device on Sunday 1 October 2017 by a UK player on Betway, awarding a sum of £1,448,116.31. The winner is expected to receive the prize as...

Betway to sponsor UK basketball tournament

  Betway have been named the new title sponsors of the 2017 British Basketball All-Stars Championship, which takes place 24 September.   The championship features a £100,000 prize fund, including £20,000 for the eventual champions. The tournament will showcase the best of British basketball talent at the O2 Arena as eight of the UK’s top teams do battle over a total of 13...

Betway named as top sponsor of ESG Tour

esg tour
PvPRO.com have announced leading esports sportsbook operator Betway as the head sponsor of the ESG Tour, Mykonos 2017.   The tour, which commences on 7 September, sees eight of the best teams in the popular video Counter-Strike: Global Offensive compete for the E200,000 prize. Anthony Werkman, director of marketing and operations at Betway, said: “We can’t wait to see how the world’s...

Betway sponsor ESL Pro League

Betway new major sponsor of ESL Pro League esports
Leading eSports sportsbook operator Betway has announced it will be the major sponsor of the ESL Pro League 2017. The league, which is the longest running in professional CS:GO, commences its sixth season today, with 14 European and North American teams battling it out online for a $1,000,000 prize pool. Its online phase will see matches held three times per...

Betway offers chance to win £25k with ‘4 to Score’

BBi - Football whispers action
Football fans could win £25k via Betway by correctly predicting the first four teams to score in the English Football League’s 3pm kick offs. Betway are offering football fans up and down the country the chance to win big with their new ‘4 to Score’ promotion. The game, which is free to enter, gives punters the chance to predict the first...

Betway finds Love of the Game in new campaign

BBI - Betway Love of The Game Ad
Betway, the global betting site, is launching a new advertising campaign created by Above+Beyond under the “For the Love of the Game” platform.   The second campaign by the agency for Betway takes its lead from the golden age of cinema and will feature 30 second TV commercials, as well as online video adverts in multiple time lengths; digital and press...

Betway to sponsor ESL One Cologne 2017

Betting Business, esports ESL
Leading eSports sportsbook operator, Betway, has been named as a key sponsor for ESL One Cologne 2017, the world’s biggest CS:GO tournament.   Betway will be a major sponsor of this year’s ESL One Cologne event enhancing the viewing experience with the addition of live odds to the broadcast, compiled by its team of expert eSports traders. Viewers will be able to...

ESSA announce new chair following board restructure

BBi - GVC ESSA Heike Mayer
International betting integrity body, ESSA, has elected a GVC’s Heike Mayer as its new Chairperson and expanded the membership of its board.   ESSA has confirmed it has appointed a new chair with GVC’s Heike Mayer succeeding outgoing ESSA Chair, Mike O’Kane, who has held the position since 2012. The board has also expanded to reflect its growing membership, with Betway’s Jon...

Betway boost National Hunt sponsorship

Betting Business Sponsor Betway Sponsorship
Online bookmaker continues investment in racing.   Betway has boosted its National Hunt racing portfolio with two new race sponsorships. The firm will now sponsor the Grade 2 Betway Kingmaker Novices’ Chase at Warwick on Saturday 11th February, a race won in the past by greats such as Long Run and Finian’s Rainbow. Betway, who gained Authorised Betting Partner status in October, have...

Betway becomes Authorised Betting Partner

Betting Business Betway
The online bookmaker achieves the coveted status in return for voluntary payments to fund British racing.   Betway have signed a three-year deal with British racing to become an Authorised Betting Partner (ABP). The firm is now making voluntary payments to help fund British racing and, in turn, will receive a number of benefits of being an ABP. These include the ability to...

ESports tackles corruption head-on with new integrity coalition

eSports anti-corruption
Industry stakeholders and eSports firms have come together with anti-corruption activists in a new coalition that aims to clamp down on foul play. As the new kid hits town, the newly formed ESports Integrity Coalition, the popularity of the sport continues to soar.   A group of eSports stakeholders have come together to launch the ESports Integrity Coalition (ESIC), a not-for-profit...