Tag: Betfred

UK taxman’s VAT appeal on FOBTs dismissed

Lorien Pilling GBGC HMRC VAT tribunal comment
The Upper Tribunal has dismissed HMRC’s appeal relating to the VAT treatment of fixed odds betting terminals (FOBTs) - write GBGC’s Lorien Pilling - which could lead to VAT refunds for the UK’s bookmakers.

Virtual Grand National raises £2.6m for the NHS

Virtual Grand National NHS Fundraising
British bookmakers donated £2.6m in profits to the UK’s National Health Service after the Grand National became the first televised virtual horse race

Betfred wins defunct MoPlay’s UK player database

Betfred Fred Done
High street bookmaker, Betfred, has won an auction for the UK and Ireland player database of MoPlay - after the online operator’s parent went insolvent in February.

Betfred partners with HooYu for KYC optimisation

AGS acquires Gameiom
Betfred has partnered with leading identity confirmation provider HooYu to smooth the customer onboarding process through a new KYC journey. In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review following the new age verification requirements from the UK Gambling Commission. Betfred already had strong KYC measures in place but they...

Betfred suffers eight figure loss in 2017

Despite reported good growth across eight gaming divisions, Betfred was pulled into the red in 2017. With a new FOBT stake now looming, the retail-centric adds puts an emphasis on SSBT to minimise the losses. Betfred disclosed suffering a loss of £13.4m…

PBS strengthens Betfred partnership with 250 widescreen terminals

Playtech BGT Sports has added 250 widescreen terminals to its partnership with Betfred, designed to enhance the bookmaker’s network of retail outlets. PBS will establish the terminals, which bring the omni-channel sports betting solutions provider’s…

Racing consortium in £130m Tote deal with Betfred owner

Betting Business Racing Post
A consortium comprised of the racing industries most influential people has secured a deal to buy a stake in Tote. The deal could help pave the way for a full takeover bid within the next five years. Alizeti Capital handed over roughly £20m to Betfred,

SG Interactive games go live on Betfred.com

sg games
SG Interactive, a division of Scientific Games Corporation has integrated its games portfolio on Befred.com website, as part of a new partnership.   Betfred.com is now live with Rainbow Riches Pick n' Mix (pictured), Rainbow Riches Free Spins, Rainbow Riches Reels of Gold, Raging Rhino® and MONOPOLY Big Event®. The launch coincided with a promotional campaign, in which players gain one entry...

Yggdrasil portfolio goes live with Betfred

Betting Business Yggdrasil GVC betfred
Yggdrasil Gaming has signed a partnership with Betfred that will see its content go live on the operator’s UK and dot com offerings.   The direct integration will give Betfred access to Yggdrasil’s entire portfolio of award-winning slots, including recent launches Spiña Colada and Sunny Shores. The operator claims it opted for the direct integration to best utilise Yggdrasil’s suite of in-game...

NEKTAN PLC acquires Betfred founder’s marketing firm

BBi Betfred marketing
NEKTAN PLC has announced the acquisition of Nektan Marketing Services in a deal with Fred Done of Betfred and Warren Jacobs  of ActiveWin Media.   The joint venture between Done, Jacobs and NEKTAN PLC, which was first announced in September 2015, will Nektan Marketing Services trade as a platform to combine NEKTAN’s gaming technology with Jacobs and Done’s acquisition and retention...

Playtech BGT Sports secures Betfred contract extension

The new Playtech BGT Sports agreement will see SSBTs installed across the entire Betfred retail estate.   Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with Betfred to expand its coverage across the bookmaker's entire retail estate. As part of the deal, PBS will supply an additional 570 terminals...

Betfred launches first Social Casino Game

Casino Review - Betfred Social casino game
Betfred, one of the UK's best known betting brands has announced the worldwide launch of 'Betfred Social' a free-to-play social casino app   Betfred Social can be played online, mobile/tablets and features Slots, Blackjack and Bingo. The launch was completed in partnership with social casino developer Caleta Gaming. Betfred Social offers content which allows players to collect hourly and daily bonus coins to...

Inspired and Degree 53 debut world’s first on-demand virtual golf game

Betting Business Golf Degree 53
Degree 53 has partnered with Inspired Gaming to release the world’s first on-demand virtual golf game, Rush Golf Live.   The leading gaming supplier, Inspired Gaming, has joined forces with digital agency, Degree 53, to develop the world’s first on-demand virtual golf game, Rush Golf Live. Working together, the two companies designed different elements of the game which has been launched on...

Realistic Games confirms agreement with Betfred

Betting Business realistic games
Operator to launch supplier’s full catalogue of table and slots games UK-based slots and table games supplier, Realistic Games has signed a deal with Betfred to provide them with its full portfolio of games. In addition to blackjack and roulette, the roll-out also includes recent slot releases, Fireworks and Crystal Clear.   "We are confident Betfred’s customers will be engaged and entertained...

Rush Darts Live is available on the double with Betfred

Betting Business, Rush Darts Live, Betfred, Virtual Sports, pdc
To coincide with the PDC World Championships, Inspired’s latest on-demand Virtual Sports product, Rush Darts Live, is now available.   Inspired, a leading provider of Virtual Sports, Mobile Games and SBG Video Lottery, has announced its new on-demand Virtual Sports product, Rush Darts Live, is now available to Betfred customers. Featuring legendary names from the world of darts, including former World Champion...

Betfred shells out £800,000 to good causes following GC report

Under a settlement reached in conjunction with the UK’s Gambling Commission, Betfred will donate £800,000 to socially responsible causes as well as undertaking an extensive audit of its anti-money laundering procedures and customer care policies   Betfred has opted to pay £800,000 to the victims of crime and selected socially responsible causes after the Gambling Commission reported that the bookmaker had...