Tag: ASA

Will Hill, Betfair ads appear in Looney Tunes app

Looney Tunes app Advertising
The Advertising and Standards Agency found that gambling ads from four UK operators were cropping up in Looney Tunes World of Mayhem - an app with a 7+..

ASA promises new guidance on use of affiliates

Betting Business, Sky ASA skybet
  After a scandal-ridden few months that saw some of the UK’s betting heavyweights censured by the Advertising Standards Authority, the gambling industry has been told to expect some clarity on the use of promotions and affiliate sites by the end of 2017.   The ASA has said that the new guidelines - which will be developed by the Committee of Advertising...

Adverts deemed ‘misleading’? We told you so.

Betting Business John Samuels IBAS misleading
At least two Advertising Standards Authority (ASA) judgements have recently been levelled against bookmakers for ‘misleading’ details of cash-out T&Cs in advertisements. According IBAS’ John Samuels, this only proves what the dispute resolution firm has been saying for some time: transparency is everything.   At IBAS, we find ourselves increasingly often watching developing issues facing the betting industry and thinking: “we...

A day in the life of an advertising watchdog

Advertising ASA
Writing for the EGBA, Guy Parker, chief exec of the Advertising Standards Authority explains the polarising challenge of ensuring messaging is both effective and responsible.   Gambling. It’s an emotive subject and one that can polarise opinion. For some it may conjure up images of a sophisticated, suave and glamorous pursuit that takes place in a world of social high flyers;...