Tuesday, January 31, 2023

Tag: adverts

Adverts deemed ‘misleading’? We told you so.

Betting Business John Samuels IBAS misleading
At least two Advertising Standards Authority (ASA) judgements have recently been levelled against bookmakers for ‘misleading’ details of cash-out T&Cs in advertisements. According IBAS’ John Samuels, this only proves what the dispute resolution firm has been saying for some time: transparency is everything.   At IBAS, we find ourselves increasingly often watching developing issues facing the betting industry and thinking: “we...

Fresh8 targets sports betting ads with BetStars

BBi - BetStars Fresh8
The ad specialist Fresh8 Gaming has partnered with BetStars to deliver a programmatic push to the sports betting brand’s marketing campaigns.   BetStars, the sports betting arm of PokerStars, will collaborate with Fresh8 to deliver personalised adverts to individual users and segments. The specialist claim the ads are auto-built on delivery ensuring that the BetStars message is always highly relevant to...