Tag: Advertising
Betway becomes first gaming sponsor of SA rugby
Continuing its steady march across the African continent, UK betting firm, Betway, has signed a seminal partnership with South Africa Rugby (SA Rugby) to sponsor the Springboks national team.
Gambling advertising: How to decode UK’s new guidance
Incoming changes to gambling advertising guidance in Britain will mean shorter shrift is given to messaging that overly emphasises skill, winning or a sense of urgency. Nick Breen, Entertainment and Media partner at Reed Smith, summarises what operators need to be mindful of from 1 November.
Acquisitions, ad spend spiral in race for top tier
In a scramble for customers through the 2021- 2022 sports season, US betting firms enter an escalating imperative to bulk up and splurge on advertising before winners and losers set in.
Kenya gambling ad spend plummets through 2020
Spending on advertising and sponsorship by betting groups in Kenya fell 68 percent through 2020, as firms reel from the twin impact of covid and tighter marketing rules.
EFL fights back against gambling sponsorship ban
Banning gambling sponsorship would be catastrophic for football, says Rick Parry, chairman of the English Premier League - who claims it would decimate smaller clubs and do nothing to reduce problem gambling
Can tighter regulation drive innovation?
As lawmakers crack down on advertising practices around Europe, it seems businesses are heading for an even tighter squeeze on margins, but could creative thinking be key to turning challenges into opportunities?
EGBA: Spain should focus on channeling, not ad bans
Advertising does not increase problem gambling, writes Maarten Haijer, Secretary General, European Gaming and Betting Association (EGBA) - but banning ads.
EGBA urges EU member states not to ban gambling ads
Gambling advertising is essential to direct players to licensed operators, Maarten Haijer, secretary general of the EGBA has said.
Will Hill, Betfair ads appear in Looney Tunes app
The Advertising and Standards Agency found that gambling ads from four UK operators were cropping up in Looney Tunes World of Mayhem - an app with a 7+..
Netherlands urged to strike right balance on advertising
Expert panelists at the Gaming in Holland conference held in Amsterdam in June discussed the tricky trade-offs involved in the regulation of advertising -
Industry accedes in gambling ad armistice
In an effort to stave off the kind of gambling ad restrictions introduced in Italy this month, industry leaders have gone against best evidence to adopt a voluntary ban on TV commercials during matches.
Industry bosses in Britain have opted to sooth rising public…
Sky announces advertising restrictions across UK channels
Sky has announced it will reduce gambling advertising on its affiliated channels to one advert per commercial break.
The self-imposed limit, which will come into effect at the start of 2019’s Premier League season, comes amid wider calls
Spanish operators to lose out in proposed advertising restrictions
The Spanish government has outlined plans to limit gambling advertising as part of its 2019 Budget submission to the European Union.
The document, compiled by prime minister Pedro Sánchez and members of the Podemos party, aims to place restrictions…
UK minister rejects industry’ bosses’ request for ad restrictions
Top executives in the British gambling industry have acknowledged the proliferation of gaming ads on TV and have called on the government intervene with new policy.
Bizarrely, however, the only response from government so far has been a string of tweets from culture media and sports minister Tracey Crouch, saying government “need not be involved.”
“Surely if William Hill CEO and...
Annexio appoints Sebastien Jeanneau as director of operations
Sebastien Jeanneau has been appointed to the Board of Annexio, taking up the role of Director of Operations as the lottery services company continues to expand its reach in new markets. Previously Head of Operations, Sebastien joined Annexio…
Ad restrictions loom for gambling sector
With several of the world’s core markets already grumbling about gambling adverts, Italy’s wholesale ban is a worrying precedent, analysts warn. Promising to restrict gambling adverts is becoming more popular, analysts warn, among politicians…
Italian populists begin with banning gambling ads
The first signs of the Italian government’s resolve is coming in the form of a so-called Dignity Decree, which includes its previous commitment to introducing an ”absolute ban on gambling advertising and sponsorship”, with its desired date set for 1 January 2019...
Italian Government faces football backlash after Betting ads ban
The Italian Government has been criticised by football clubs after announcing a ban on betting advertisments.
"I think this is an industry that has become a bit too big," said deputy premier Luigi Di Maio said in a press conference.
Despite criticism…
Betway finds Love of the Game in new campaign
Betway, the global betting site, is launching a new advertising campaign created by Above+Beyond under the “For the Love of the Game” platform.
The second campaign by the agency for Betway takes its lead from the golden age of cinema and will feature 30 second TV commercials, as well as online video adverts in multiple time lengths; digital and press...
Adverts deemed ‘misleading’? We told you so.
At least two Advertising Standards Authority (ASA) judgements have recently been levelled against bookmakers for ‘misleading’ details of cash-out T&Cs in advertisements. According IBAS’ John Samuels, this only proves what the dispute resolution firm has been saying for some time: transparency is everything.
At IBAS, we find ourselves increasingly often watching developing issues facing the betting industry and thinking: “we...
PlayOJO boosts ad campaign following initial success
The operator of PlayOJO, Skillonnet, is ramping up spend on its first UK television advertising campaign following a successful test period.
PlayOJO operators have increased their spend on additional broadcast slots with Channel 5, ITV and E4 following successful test period.
The advert was initially broadcast in March on Channel 4, Sky and digital channels, and will now be rolled-out across Channel...
