Wednesday, September 23, 2020

Tag: Advertising Standards Authority

Will Hill, Betfair ads appear in Looney Tunes app

Looney Tunes app Advertising
The Advertising and Standards Agency found that gambling ads from four UK operators were cropping up in Looney Tunes World of Mayhem - an app with a 7+..

Ad authority ‘avatars’ find five firms targeting under-18s

Advertising Standards Authority Guy Parker companies targeting under 18s
An investigation by the UK’s Advertising Standards Authority - which used artificially intelligent ‘child avatars’ to monitor online ads - found five online

ASA promises new guidance on use of affiliates

Betting Business, Sky ASA skybet
  After a scandal-ridden few months that saw some of the UK’s betting heavyweights censured by the Advertising Standards Authority, the gambling industry has been told to expect some clarity on the use of promotions and affiliate sites by the end of 2017.   The ASA has said that the new guidelines - which will be developed by the Committee of Advertising...

“Fake news” Gala ad banned in UK

fake news ad
Gala Interactive fell foul of UK advertising rules over an ad for its Gala Bingo brand.   The advert, which was seen on online on 22 May 2017, was in the form of a news story that suggested gambling could help depression, the Advertising Standards Authority (ASA) said. Upholding a second issue, the ASA also deemed it as “fake news”, thus making...

Adverts deemed ‘misleading’? We told you so.

Betting Business John Samuels IBAS misleading
At least two Advertising Standards Authority (ASA) judgements have recently been levelled against bookmakers for ‘misleading’ details of cash-out T&Cs in advertisements. According IBAS’ John Samuels, this only proves what the dispute resolution firm has been saying for some time: transparency is everything.   At IBAS, we find ourselves increasingly often watching developing issues facing the betting industry and thinking: “we...

A day in the life of an advertising watchdog

Advertising ASA
Writing for the EGBA, Guy Parker, chief exec of the Advertising Standards Authority explains the polarising challenge of ensuring messaging is both effective and responsible.   Gambling. It’s an emotive subject and one that can polarise opinion. For some it may conjure up images of a sophisticated, suave and glamorous pursuit that takes place in a world of social high flyers;...

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