Andrea Stojanovic Head of iGaming at Fazi explains the appeal of iGB Live! and how it excels in converting expert-led insights into business growth strategies
What are your expectations for iGB Live 2022 and what do you want to achieve from your participation?
The ability to experience the latest industry trends and to provide a window on the future is something that iGB Live! has always been able to deliver and for us at Fazi it represents a really important feature of the show. Having a continuous presence at events such as iGB Live! underlines our commitment to providing the most sophisticated products for our clients and consolidates our status as a leading global online content provider. Covid affected the business in so many ways and although there was enormous growth, the industry as a whole missed in-person events. When the iGB show returned last Autumn we all experienced the buzz of being able to network with the most successful names in iGaming and we are expecting and looking forward to more of the same in Amsterdam seeing all of our current partners and hopefully meeting a lot of new ones. iGB is an outstanding place to build the Fazi brand and to increase awareness about all of the great things we are up to. We will also be using it to gather market intelligence and gain the very latest insights on topics including, UX, acquisition, and retention strategies.
What geographical markets and business sectors are you targeting?
As a well-established B2B company, our top priority is to continue to provide the excellence of execution for our existing clients while also expanding to the new markets. With the certificates for 18 regulated markets, and MGA, Romanian and very shortly Greek licenses, we are present in 50+ markets worldwide. Our main focus in 2022 is expanding business in Europe, Africa and LATAM, especially in emerging markets.
In your opinion what are the major challenges facing the sector?
This industry is very dynamic, it’s constantly evolving in so many different ways and the competition is fierce. We are constantly focussed on being up to date with the most advanced game development and UX, in order to expand our portfolio and enhance retention strategies for both new and returning players.
Of the various trade shows that you attend where does iGB Live rank?
Fundamentally, iGB Live succeeds in bringing together the most successful names in iGaming which is so valuable for the industry. Also the event does not simply cater for a specific niche instead it’s for all iGaming professionals. It has also excelled in converting expert-led insights into business growth strategies that are relevant to all of the attendees. The overall experience, comprising content, the quality of exhibitors and the attendance of visitors from throughout the world – makes iGB a unique must-attend event for the Fazi team.