Playtech has launched the first of its kind Live Casino studio in Zurich, Switzerland.
The new studio has been built on the existing Swiss Casinos site in Zurich and is only the second to be built in Europe. Swiss Casinos, which operates four of Switzerland’s largest land-based casinos, first partnered with Playtech in 2019 to launch Playtech’s Casino and Live Casino offering in the Swiss market, followed by the launch of the Playtech iPoker network in 2020. This next step in the partnership builds upon Playtech’s superior B2B strategy of growth in newly regulated markets.
The Live Casino studio has been built in close collaboration with multiple teams and strengthens the close partnership between the two companies. As a result, the state-of-the-art studio offers Swiss players direct access to the Playtech Live tables via the casino website and includes Live Roulette, as well as the classic 7 Seat Blackjack and the scalable Blackjack version of All Bets. All tables are hosted by professionally trained, native-speaking dealers, ensuring Swiss Casinos’ players get to receive the best possible experience.
“By both teams working closely together, we have been able to deliver an industry leading online experience that mirrors the feeling of playing inside one of Swiss Casinos’ leading land-based casinos, said Margarita Terlanova, Senior Customer Relations Manager at Playtech Live.
“From training the team of dedicated croupiers to work as Live hosts, to the bespoke design of the studio itself, this live experience is like no other we have delivered before. Playtech Live is leading the way on creating an entertainment- led experience that delivers on both a gameplay and presentation perspective.”