FansUnite Signs multiple data partnerships for Chameleon platform

Global sports and media outfit, FansUnite Entertainment, has partnered with a group of gaming companies, including Pariplay, Sports IQ and Pythia, to strengthen its technology B2B platform.

“As we continue to expand the offerings of our technology platform, we’re excited to sign deals with these industry leaders to provide the best data and most robust offerings for our customers and end-users around the world,” said Scott Burton, CEO of FansUnite. “We already have a list of great partners, but with an eye to the North American markets, we are excited to add official data, props and in-play products for the major North American sports leagues to our platform and customers.”

Pariplay’s wide portfolio of proprietary and third party content becomes available on FansUnite’s B2B solution Chameleon, offered to iGaming, esports and sports betting operators across the globe. Pariplay is a globally recognized casino aggregator and the content will be distributed via Pariplay’s Fusion platform which includes over 12,000 games from over 100 third party suppliers, as well as the provider’s own library of 120+ innovative and entertaining slots.

Meanwhile Sports IQ’s full suite of player props, including both pre-game and in-play betting across all US sports for both Business-to-Consumer and Business-to-Business. Sports IQ’s products leverage tremendous automation and minimal suspensions to provide the highest quality product. Pythia Sports, a leader in predictive modelling and trading of global Horse Racing markets, will be providing a managed pricing service for UK, Irish and International horseracing to FansUnite. Pythia draws on decades of experience in horse racing betting, using the latest AI technologies. Further, Pythia will provide a full range of derivative horseracing markets to give FansUnite clients and end-users a wide range of offerings.