Playtech to open first live casino studio in Michigan

Playtech has secured a long-term lease for its first Live Casino studio in the US, providing one of the largest live entertainment studios in Michigan.

This state-of-the-art studio will feature Playtech’s best in class technology and video capabilities from its flagship Riga studio. The scale of Playtech’s offering means it can offer integrated live content across retail and online channels and across product verticals, delivering live iGaming entertainment never seen before in the US market. The studio will deliver bespoke areas for operator dedicated tables and networked tables, with room to grow and expand to support Playtech’s US expansion.

“The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states,” said Shimon Akad, Chief Operating Officer at Playtech. “Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live iGaming experience in the US to the next level.

The Playtech Live Casino studio is situated in Southfield, which is fast becoming Michigan’s leading technology and innovation hub and is an approved location by the Michigan regulator. The studio will not only bring Playtech’s industry leading live entertainment and gameshow content to the burgeoning iGaming market in Michigan, but it will also provide local employment opportunities to the community of Southfield.