Covid has presented the gambling industry with a momentous challenge, argues Dennis Tsalikis, CEO of Fantasy Sports Interactive. Yet though collective efforts – such as FSI’s latest deal with Novibet and Scientific Games – it can also be the impetus for innovation and new opportunities.
Following the extended pause due to the anti-COVID measures and lockdowns around the globe, the sports business world is starting over and planning ahead for a season that is to be conducted behind closed doors. Never before have circumstances been as challenging, but also as opportune for the online betting and iGaming ecosystem.
At Fantasy Sports Interactive, we always believed in the power of engagement, the popularity of sports betting, and the key role of the digital environment. This mindset led our team to forge strong business relationships and keep working throughout the COVID crisis – from the safety of our homes! – to maintain and upgrade our innovative Fantasy Sports Betting products.
Our teamwork and constructive collaborations enabled us to keep going, launching with Hollywoodbets in South Africa, and announcing our partnership with Scientific Games, despite the COVID new normalcy challenges. Our plan is to utilize our original Fantasy Sportsbook Suite and DFS offerings to fulfill the new needs of the socially distant sports audience by providing our clients with engaging products and a complete second screen data experience.
As announced in early June 2020, we are set to integrate our proprietary software into Scientific Games’ OpenMarket sports content offering, providing digital sportsbook operators with access to FSI’s exclusive Fantasy Odds Feed and products through a single integration. And that was only the beginning. As our tagline states, we once again “raised the game” by scoring a powerful new partnership with renowned sports betting operator Novibet, bringing together both our partners through FSI’s innovative offerings and the OpenMarket platform.
Novibet is an established gaming and betting company successfully operating across Europe through its offices in UK and Athens for a decade now.
The FSI Team is proud to welcome Novibet as cherished partners, and we are confident in the bright future of this three-way partnership between FSI, Novibet and SG Digital, as Novibet will be provided with our exclusive Fantasy Odds Feed and Fantasy Sportsbook through SG’s OpenMarket – the world’s only sportsbook content marketplace.
FSI’s original Fixed-Odds-Fantasy sportsbook combines the gaming elements of Fantasy Sports with sports betting, creating a new Performance-based Wagering genre for our clients and their customers. We offer a Fantasy team-based product as a fixed odds market and a unique alternative to the traditional pool-based DFS and its Guaranteed Prizes costs. Furthermore, we provide Player-based Fantasy Sportsbook options like Fantasy Under/Over, focusing on athletes’ performance, as well as Head-to-Head Prediction games.
FSI’s mission is growth through innovation and teamwork, therefore we view our products and collaborations as the pillars of our identity and future progress. We believe in collective teamwork, as we have been fortunate to experience the positive results and support of collaborating teams through our partnerships. We cherish our partners and appreciate our joint efforts, which encourage us to actively promote cooperation within our business network, nurturing mutually beneficial relationships in the iGaming and betting industry. For FSI, this is especially important amidst the challenging times and unprecedented circumstances we are all facing; if there is one lesson the COVID-19 crisis taught us is that indeed, together we stand, divided we fall.