Live-games are proving to be a timely antidote to the suspension of sports – writes TVBet CEO Peter Korpusenko.
The last few months have dealt harsh blows to the global economy in general – and have been particularly damaging to specific industries. Experts suggest that a significant number of small and large businesses will be forced to shut down amid the upcoming economic crisis. Unfortunately many are likely to be in the betting sector.
With all the major sporting events having been canceled or postponed lately, betting firms have been acutely affected. If global sport is in quarantine, what will people bet on? The question is daunting, yet the answer is potentially quite simple.
iGaming in all its guises comes to the rescue here. Yet one solution that is particularly perfect for online betting operators is to integrate live-games to their arenas.
According to the latest statistics from TVBet, the daily number of bets has grown by 31 percent – just in March. We currently forecast that live-games will emerge as the top trend of 2020.
The evidence is easily explained. One core advantage of using Live Games during this crisis, is that players don’t need to waste much time and effort to figure out how to place bets and run a game, as the betting mechanics of the most popular live games (Poker, WheelBet, Keno, Joker, 21Bet) are familiar to everyone. Notwithstanding the combined benefits of affordability; a wide range of games and betting options; as well as inspiring graphics and digital effects.
For this reason, an increasing number of sports betting operators and game suppliers understand the growing interest of their customers in online casinos. Those, who don’t want to stay overboard, have already included live-games to their platforms to strengthen their position in the market and to increase their profits.
As a result we at TVBet have been witnessing a constant expansion of our products worldwide. Over the past few months, we’ve announced several new partners in Africa, Europe, Latin America, and CIS countries.
Well-known European suppliers of online casino, such as SoftSwiss and The Ear, have recently included the TVBet live-games to their portfolio. These aggregators get more profit, while their players get a new and original package of games while sports are suspended – and of course, beyond.
The iGaming community in Africa is also recognising the benefits of the genre. As one of the most popular online betting operators in Tanzania, PMbet, has recently explained: its partnership with TVBet has resulted in enormous demand for lottery and card games among its users.
Latin America is one of the most speedily-developing regions in regards to iGaming. The trend for interactivity, when it comes to online casino games, has been taken to the next evolutionary level here. Research shows that 78 percent of casino fans in Latin America prefer online gaming to traditional casinos. That is why more and more sports betting and casino operators (such as Apuesta Total) include live-games to their content portfolio.
The same trend applies to most of the CIS countries. With the growing demand for gaming in the area in recent years, the number of betting and casino operators continues to rise. Gurus in the industry such as Favorit and MostBet have also enlarged their betting options with the introduction of the iconic livegames.
As we’ve seen, iGaming has proved a stable position for the global market, even and perhaps especially amid this tough period for everyone. Who knows. We may soon witness the beginning of the new Golden Age for our industry.