Relax Gaming has announced a partnership with multi-product content provider Inspired Entertainment, granting the firm “a hassle-free route to market.”
The partnership marks the latest third-party-studio deal formed as part of the Relax Powered By programme, granting suppliers access to Relax’s extensive distribution network.
“Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold,” said Relax Gaming CPO Simon Hammon.
“As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”
Customers using the Relax platform will be able to access to Inspired’s end-to-end online virtual sportsbook product V-Play Plug and Play, boasting “minimal integration effort and rapid speed-to-market.”
The platform allows for simplified virtual product upload with no sportsbook integration, as well as full bet management tools.
“Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness,” said Inspired VP of interactive Claire Osborne.
“Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”
Relax Gaming continues to grow its Powered By partner base, offering commercial agreements that enable suppliers to harness its technology and integration platform while staying in commercial control of agreements with operators.
The Powered By programme also includes custom branding options to create a brand-focused sports betting experience.