2020: A year of challenge

PlaynGo Riches of Robin
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This year is already shaping up to be one of the most challenging for gaming operators, writes Play’n GO. But as ever, a focus on quality products will ensure firms rise to meet it.

 

2020 is turning out to be a challenging year for everyone. Political and social events are increasing uncertainty, no matter who you are or what you do.

But, there were always going to be challenges within the industry, as there always have been. Increased competition, additional regulation, changing landscapes, iGaming is not for the faint of heart, or for those who cannot rise to a challenge.

With developments in Asia and LatAm, as well as Europe’s markets continuing to mature and transform, this year is going to be pivotal, and two things will help us to ensure we help our partners make the most of it.

QUALITY

This year we have planned a release slate of 52 games, an average of one game a week. Last year we pledged to bring 40 new games into the market, and we succeeded, and we will again.

But, the number of games means nothing if they don’t have the quality that the audiences deserve. We didn’t ask ourselves “how many games can we release in 2020,” we asked, how many quality titles can we release in 2020?”

Putting out a large number of games is easy, we could release 100 games if we wanted to, but we know, at this stage, it would mean a sacrifice in quality to reach that kind of number.

For us, the number was only significant if the quality was not compromised. We plan our output extremely carefully, making sure we give ourselves enough time to craft each game to their fullest potential. If a game hadn’t been good enough we wouldn’t have released it; it’s that simple.

INNOVATION

One of the hallmarks of our content over the years has been its innovation. From championing mobile-optimised gaming to pioneering formats such as cascading gridslots, we have always looked to push the boundaries of what is possible, in the name of entertainment.

This year has been no different. We have created many innovative titles, and that has allowed us to offer our partners, and the markets, something a little different.

This year already we have released new titles with exciting features such as Wildhound Derby’s Dog Race, or the instant moneybag wins on Riches of Robin. Whether it be a completely new concept or our take on an existing trend, we aim to bring new ideas and fresh life into the market with our releases.

2020 is going to be a big journey for all of us; we’re here to help reach the destination.


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