Having fully rebranded the B2B wing of its business late last year, operator Lottoland has added another string to its bow with the integration of a new, tailormade sportsbook product.
Gaming and lotteries firm Lottoland has officially made the leap into the world of sportsbetting, having penned a deal with Malta-based sportsbook provider Altenar. Following the move, Lottoland customers will now have access to a full range of gaming services including lottery gaming, sports-betting and online casino products, all via the company’s website.
“We are very happy to be working with Lottoland on their first sportsbook,” said Domenico Mazzola, commercial director at Altenar. “The whole team is very proud that the product is now live.”
Mazzola added that Lottoland had chosen Altenar for its “flexible approach and customisation of the software”, which has been tailormade to fit the needs of the online lotto provider.
“The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland’s global expansion strategy,” said Altenar CEO Stanislav Silin.
“We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland.”
Describing the features of Altaner’s sportsbetting platform, the firm said it had focussed on providing extensive in-play options, customisabilty and an adaptive, user-centric interface. “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players,” said Nigel Birrell, CEO of Lottoland.
“Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design.
We are very excited to see the finished product live on our site.” The company’s move into sportsbetting isn’t the only major development for the operator in recent months.
In late November last year, the firm announced that it would be rebranding the supplier wing of the business as ALOT Solutions to provide a clear distinction between their B2C and B2B offerings for existing and future customers.
In a statement announcing the move, Mark Carruthers, who continues to head up ALOT Solutions, said it was the right time for Lottoland’s solutions arm to take on its own identity.
“As ALOT Solutions we are able to focus on our mission of powering innovation to benefit players, operators, state lotteries and their good causes,” he said.
“We are making ALOT Solutions the go-to provider for prize cover, games and technology and we look forward to partnering with even more innovative lottery, gaming and non-gaming operators in 2020 and beyond.”