Betsoft announces first signing of 2020 with Lucky Days

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Betsoft has announced its first partnership of the new year, after finalising an agreement with the Lucky Days Casino.

One of the fastest growing new operators to market has signed up to access Betsoft’s award-winning portfolio of products including new release SuperSweets as well as mega hit Take the Bank – looking for a provider who would offer a well-known brand to drive customer traffic from the offset, Betsoft were the immediate choice for Lucky Days Casino.

Targeting the Finnish, German, Norwegian and Japanese markets, the company’s business model sits well with Betsoft’s global content strategy. The agreement covers many key titles from Betsoft’s growing portfolio of videoslots including the addition of table games later in the year.

Annamaria Anastasi, marketing director, Betsoft Gaming, said: “We are delighted to have Lucky Days on board with Betsoft. They are precisely the kind of successful and entrepreneurial operator we look to partner with for the long term.”

Andre Swedberg, CPO Lucky Day s, confirmed: “Since the inception of Lucky Day s, Betsoft has been a target content provider to offer to our players. To create a portfolio in today’s industry requires both legacy titles and new and unique game features to drive the product forward.”

Upcoming release SuperSweets and Betsoft’s full portfolio of titles will be available to demo at ICE 2020 on Betsoft stand S3-312.

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