Game Changers: 2020 trends set to shape the industry of tomorrow

Parimatch trends 2020 industry
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Parimatch has become renowned as one of the most forward-thinking online betting brands in the industry. As the company prepares to embark on its most exciting year yet, four of its key thought-leaders expand on the shape of things to come for the business, the industry and everything you thought you knew about gaming…

Tatiana Davydova, Chief HR Officer

What does the industry year ahead for Parimatch look like to you?

In 2020, we plan to work very closely on strengthening our brand as an employer in the IT industry market. In Ukraine, and throughout the world, the IT personnel market is very dynamic and the struggle for the best resources is at full speed.

We have developed a very active strategy and plan to become the number one company in gaming in IT in Ukraine.

In terms of the industry as a whole, where should the focus be on at this time?

The labour market in IT is extremely overheated, and this, in turn, gives employees greater freedom in choosing the job and the company that will provide opportunities to help them realise their ambitions. This is why many innovations in managing people come from leading IT companies. The employer, more than ever, is required to have a thoughtful approach to managing business and people.  There is a need to solve issues of burnout and professional development at a level that has never been required from managers before. The HR side of the industry is barely in time to offer tools to solve these problems, whilst along the way trying to catch up and become aware of them itself.

If the 2010s decade was the Age of Apps, what do you predict being the big game changer for your sector going forward?

It seems to me that the future lies somewhere in the field of neural control over devices and reality by the consciousness itself. Also, I believe the process of perception and learning will be somehow completely different. This future is not so cosmic and far away as it may seem to us and it will literally change everything.

ICE London 2020 is inviting the industry to Step into the Future, what does the future of gaming look like to you?

Everything around us is a game. We constantly overcome level after level in a battle that we cannot win. I think that in the future the game will be built into the everyday life where we will earn points for everything that we do every day. After all, the most exciting game is life!

Sergey Brezhnoy, Chief Product Officer

industryWhat is the main focus for 2020 at Parimatch in your eyes?

The next year sets us simple tasks: to catch the vibe with the players during the main sporting events, such as Euro 2020 and the Olympics; to improve the user experience; and, to enter new markets. It’s not enough just talking about the main events we should cover these events as much as possible and engage users in the game, sharing these emotions with them is our task.

Going forward we will focus on perfecting what we have and making interaction with Parimatch products even more enjoyable and understandable. As for expansion that’s simple, we will emphasise new markets and reaching new peaks.

In terms of the industry as a whole, where do you see the biggest changes coming from?

Forecasts in this direction can traditionally be considered more like New Year’s entertainment than serious analytical work. So, you need to relate to them with a sense of humour. However, I do believe the main changes will be in eSports. Although this trend is considered to be in the past, it seems to me that there is still much that will help expand the betting industry.

If the 2010s decade was the Age of Apps, what do you predict being the big game changer for your sector going forward?

I believe the ‘Age of Apps’ is not over. The battle will continue and in the next five years you won’t have to wait to see a number of breakthroughs.

What does the future of gaming look like to you?

There are two words that accurately describe the future of gaming in my picture of the world – personalisation and narrative. These words have already firmly entered into other forms of entertainment, but they have not yet reached betting, yet!

Konstantin Obraztsov, Chief Technology Officer

As CTO, what does the year ahead for Parimatch look for in terms of technology?

Next year is very exciting from the technology side for Parimatch. We are doing a lot of transformation on IT and Platform levels. From an organisational perspective we’ve changed our approach towards working in value streams. This will help us to combine full stack expertise inside each value stream to boost delivery speed. In addition, we are developing innovations on the product side creating growth teams that allow us to make fast product experiments to define what our customer needs avoiding full development lifecycle. In terms of our new platform this year is set to be the most exciting. We are doing step-by-step migration from our current platform from one side and launching new markets with new platform. This year is a year of uni

 

fying all our technology platforms to single.

In terms of the industry as a whole, where do you see the biggest changes coming from?

The biggest transformation is coming from cloud solutions and new technologies which we need to take advantage of. Here I am not talking about new programming languages or frameworks but instead focussing on the cloud-ready solutions proposed to the market. We need to focus on what we do the best and take ready solutions to where we can catch up fast.

What do you predict being the big game changer for your sector going forward?

The biggest change from the technology side is to make products fast and reliable. We need to open new opportunities and come to new sectors with our Platform in just one-month, compared to a few years ago where it could take 3-6 months. Right now the biggest change is speed and quality, we need to be first to be the First!

What does the future of gaming look like to you?

We are focusing on enlarging our offering portfolio and adjusting for market trends and needs. We will also target personalisation and reward system this year, and deliver a seamless wallet from technical side using a new platform we have developed.

Olga Golikova, Head of Billing

What is on the horizon in 2020 for Parimatch in your area of expertise?

It’s our development within new markets. A lot of work is ahead: searching for new partners, new contracts, legal aspects, launches, and suchlike. That is a big pool of work in line with the company’s strategy to expand into new markets.

Is there a particular aspect which is a major focus for the brand this year?

One of the most important aspects for us right now is the legalisation of gambling in Ukraine. Ukraine is a big and strategic market for us and we are excited about the prospects of regulatory framework being passed in coming months.

What do you predict being the big game changer for your sector going forward?

Something absolutely new is waiting for us. Not just the betting we are used to. All the betting companies will provide approximately the same service for the clients. The difference will be in branding and marketing and that is the most interesting trend ahead in our industry. In terms of product, gamification is a great challenge and with regards to payments, biometry such as face ID and retina scanning will be game changers in improving the payment process.

ICE London 2020 is inviting the industry to Step into the Future, what does the future of gaming look like to you?

It’s all about how can we distinguish ourselves from others. It’s about gamification, about new features, new service, new quality of product. Now everyone is talking about the speed of the payments. It is vitally important for a user to be paid quickly and I see big opportunities here, such as simpler user identification, flowless payments and flexible client approach. We need to be interesting for our clients.

Gambling is an entertainment after all and users come to us to relax and have fun. Our products should entertain and billing has to establish comfort in service. The future is about convenience, comfort, and flexibility.


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