Investing in experts, technology and R&D to remain at the forefront of the industry innovation, Betinvest’s COO, Max Dubossarsky, explains how the brand is looking forward to demonstrating its VR technology, Online Platform, Terminal solution and Sportsbook as a Service next month as the gaming industry descends on London for ICE 2020.
After such success over the past 12 months, how excited is Betinvest for ICE London 2020 and which solutions are the team looking forward to presenting to visitors?
ICE London is of great importance to every company in our industry. It’s a platform to showcase new, innovative solutions and meet all our partners and target audiences. We’ll be at the expo with our large team, and we look forward to revealing how we’ve expanded our product line with new Betinvest games. We will be presenting the slot games with various design solutions. Moreover, all our visitors will get the opportunity to play our slots using VR technology, and our B2B clients will be able to get all our slots with the option to play in VR.
As well as presenting our new products, we’ll also demonstrate how we’ve improved the functionality of our Online Platform, Terminal solution, and Sportsbook as a Service. For example, we’ve expanded the number of partners we have working on our Sportsbook and this is mainly down to our new approach, which involves providing a Sportsbook as a Service. It is easily integrated into any current client platform and the fact that it can be customised and managed independently has yielded fantastic results.
As 2020 begins, sports betting has taken on more forms than ever before. As a supplier, how does Betinvest remain flexible enough to cater to the demands of all operators, online and retail, in all jurisdictions?
In terms of retail, our Terminal solution is in great demand amongst our partners. We believe that terminals are essential for maximising the market penetration of sports betting businesses. When developing this software, we put a lot of thought into the UI and UX, and we’ve added new features to reduce the time it takes to place bets. It has the option to accept bet slips automatically or turn on an alert service that notifies users about changes in odds during in-play betting. Our Terminal also boasts an in-depth reporting system, risk management tools, a comprehensive multi-level back office and the option to control betting terminals remotely. Operators can use it to monitor all their existing brands and the software is compatible with a wide range of hardware alongside our own.
As for online solutions, every visitor to ICE London 2020 will be able to see what our software looks like on different devices. Our platform has a responsive design and what’s more, we provide applications for iOS and Android devices. Our new games can also be adapted for any user device.
Technology is always evolving and unearthing new possibilities for business, so our aim is to stay up to date with these changes.
One branch of sports betting that continues to grow year on year is esports. Why are Betinvest the best option for operators looking to expand their esports offer?
In 2019, we put together a fantastic team of specialists who not only know esports inside out and know how to calculate odds, but who have spent their lives – as far back as they can remember – involved in this industry one way or another. With a background like this, our specialists can be trusted to know what’s going on in the world of esports, and our Sportsbook contains over 1,000 live events and 3,000 pre-match events per month on global tournaments. In addition to this, we create enticing special markets, which is certainly not something that all providers out there can boast of.
All of our clients can count on the fact that our eSportsbook will cater to the needs of their players. We offer an eSportsbook as a Service, alongside our Sportsbook. This is a fast, convenient way to get a comprehensive product with plenty of opportunities for customisation.
As well as continually fine-tuning products, how does Betinvest ensure the delivery of excellent service and support? Is maintaining a strong relationship with clients important, and how do events such as ICE help develop such relationships?
We strongly believe that our success is only possible thanks to our clients’ success. That’s why we make it our priority to put our clients first. We provide support in different ways, according to the needs of our clients, and we can also form a dedicated team of IT specialists to serve a particular client.
At events such as ICE London, we get the chance to spend more time speaking to our partners and potential clients face to face, which makes a nice change from the remote communication we tend to have at other times in the year.
During the exhibition, we can speak to one another directly about ongoing projects, and discuss strategies for the further development of our partnership and overall trends in the industry.