Pragmatic Solutions is an iGaming platform (PAM) for regulated markets. In today’s context, where everything revolves around tech advancements, adapting to the market is a true challenge that platform providers must face month after month. In iGaming, legacy platforms might serve business needs at a slower pace because the technology they use is not aligned with the current requirements. Pragmatic’s technology was built for the right purpose, right from the start.
In iGaming, operators and players dictate what platforms will bring to the table next. A new generation of platforms is driving change in the iGaming industry, showing that the easiest way to distinguish a product in a saturated market is to pay attention to what your clients demand and innovate.
DRIVING CHANGE IN A MODERN CONTEXT
Technology is core to all industries. Everything takes place faster and the expectations revolve around velocity. This also applies to the iGaming sector, as players start demanding quicker responses and providers are conditioned to align with these new requirements.
On the same line, players’ behaviour changes just as fast as technology evolves, influencing each other and setting higher standards. Operators already work on including these new technologies in their offerings and stepping away from what is out-of-date. But the question is – do legacy technology providers keep up?
The problem is that many platforms are built on outdated code that does not allow quickly switching to what operators expect. They tend to patch the code over and over, making it unresponsive, slow-loading and ineffective, prioritising profit over their clients’ needs. This leads to poor integration that takes a lot of time to complete and discourages operators who are losing valuable players and – ultimately – financial resources. This is where the new generation of iGaming platforms step in.
Pragmatic Solutions was built with the customer in mind, being a flexible, scalable and blazing fast platform. It drives change in the iGaming market, bringing resolutions to the most common pain points that operators face today, especially with legacy platforms that cannot adjust to the trends. Turning aside from limited UI/UX control, limited flexibility and scalability, putting data at risk and other major problems in the iGaming industry is a laborious process that requires serious effort. At Pragmatic, resources are directed towards managing those setbacks and coming up with a platform that is driven by the needs of the operator. This is a proven method to distinguish from the competition in a very crowded market with high demands.
The path followed at Pragmatic Solutions is mostly focused on giving operators full control over the look and feel of their brand, offering custom design, 250+ APIs, client-owned CMS and more. On the same line, the platform strives to provide operators with the best integration process which involves no restrictions, no hidden clauses, no catches at all. With Pragmatic, integration happens within three weeks only, without the hassle and with full control over the data used. All user permissions are configurable and granular, while sensitive information is stored safely within the CMS. Simply put, Pragmatic Solutions does not dictate conditions to operators – they get full flexibility over the integration process.
COMPLIANCE AND MARKET-CENTRED APPROACHES
The ability to use various products in multiple markets is a must in modern-day iGaming. Each target audience has distinct preferences, forcing both platforms and operators to meet not only local needs but also adapt the product to local compliance. Adaptability changes the game, drawing a distinction between a platform that is capable to expand and reach new operators and one that only works with a handful of operators due to the lack of flexibility they put on display. By adopting a market-centred approach, iGaming platforms ensure an efficient business strategy, giving operators the much-needed stability that they compel in the long run.
Pragmatic Solutions’ state-of-the-art technology is built by a highly experienced team with a proven track record of managing large-volume platforms. It is modular, which means changes can be done without any inconveniences involved, transforming market adaptation into an easy victory. Talking about being stable, Pragmatic Solutions uses a scalable, common wallet system to keep things organised and adaptable, with a recognised operational product for all size businesses.
Flexibility is a condition of reaching new markets today, and it comes packed with adapting to market regulations. Being compliant raises an issue for PAMs, as they cannot simply push their offering forward without obtaining the needed licenses. When adopting a market-centred approach, the first task is to become compliant and then tailor the offering based on what the target audience seeks. Pragmatic Solutions’ platform currently operates with clients licensed in various jurisdictions, including Malta, the UK and Curaçao with Sweden, Italy and Spain soon to follow, thus reaching a wider cluster of potential operators