Greentube, the Novomatic Interactive division, has strengthened its presence in the UK after launching a selection of its premium games with one of the world’s most popular online gaming companies, 888.
Greentube has gained significant momentum in the UK over the last year, building on the success of the land-based business by securing several key partnerships with major domestic brands.
Its online adaptions of popular land-based titles, in addition to its recent releases, are now available through 888’s casino and bingo products and are set to go live soon across the operator’s rapidly growing multi-vendor platform.
Classic games such as Book of Ra deluxe, Lucky Lady´s Charm deluxe, Sizzling Hot deluxe and Reel King have already been made available, highlighting 888’s ability to integrate new technologies and suppliers for its players.
888 has quickly gone from being an early pioneer to a leading operator with a strong international footprint, and this new partnership will allow it to continue integrating both the freshest technologies and highest quality gaming content.
Michael Bauer, CFO/CGO at Greentube, said: “Adding 888 to our network of operators underscores the strong performance of our games in the UK – a market where our expertise, bolstered by NOVOMATIC’s reputation in the land-based arena, separates us from the crowd.
888’s presence on the global stage will also serve as a strategic advantage as we continue to grow our footprint in new territories and expand our distribution network with industry leaders.”
Guy Cohen, SVP of B2C at 888, said: “Greentube not only offers an impressive interactive offering, but also expertise of the UK market which made this partnership seamless throughout the integration process.
We look forward to launching Greentube’s portfolio across our international platforms where we are confident its engaging and innovative titles will continue to deliver great results.”