Why gaming operators prefer live-games integrations

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Peter Korpusenko, CEO of content supplier, TVBet, explains why the fast-paced and profitable genre of live games is a must for any platform in a competitive marketplace.

 

It’s no big secret that content acquires a predominant role when it comes to competitive gambling markets. Nowadays, online access to betting platforms or casinos gives players a myriad of options. While at home or using mobile phones, players can choose from hundreds of gaming operators from any place in the world, but in most cases, these games or betting options are almost identical. So what can help companies to stand out from the crowd?

FAST LIVE GAMES OCCUPY A NICHE IN GAMBLING MARKETS

The benefit of “live games”, or “fast live games” is well known to any market representatives that already offer such content on their online platforms. In 2018 the global betting market reached $112bn, with the share of live games one of its important elements.

While the exact contribution is complicated to calculate, the value is more easily depicted with the example of TVBet. For TVBet, the share of live games on our partners platforms (large casinos and betting companies) is 25-30 percent are.

This indicator is recorded in many companies and has been stable over the past few years. It is their engaging format that underlies the phenomenon of live games. This direction is becoming an important element in the overall activity of the company that is disadvantageous to neglect.

The advantages of live games are even more evident when compared with both online casinos and sports betting. Users of online casinos for example, are mainly driven by the goal of fun with the possibility of earning. Yet players are often faced with a complex user interface; each game has its own mechanics, a number of rules and actions.

If you look realistically, loud jackpots are rarely won, and therefore the income level is quite low. Also, people have less confidence in the outcome of such games. The latter, betting, faces challenges in the seasonality of sports events. During the period of calm the volume of bets decreases significantly.

On the other hand, live games don’t experience the problem of seasonality, which means they stimulate stable bets and traffic increases all year round. They’re dynamic and highly profitable, credible and entertaining.

INTEGRATION BENEFITS

Live games providers offer clients a range of available games in the form of software integration. When integrating gaming solutions, live games providers are directly interested in the success of their product on the partner platform; a “win-win” collaboration for both parties.

TVBet is a leading company offering a fully customizable games integration for bookmakers and casinos worldwide. Its major idea is to create and then maintain top-shelf and up-to-date content for partners that will glue any player to their computer, TV or smartphone screen.

Operators of TVBet are diligently conducting the technical aspects to pursue a high-quality picture and sound of broadcasting, while charming hosts make every player stay interested in the continuation of the game as long as possible.

Currently, TVBet operates 10 unique games, such as 1 Bet, WheelBet, Poker-Bet, War of Elements, 5Bet, 7Bet, Keno, JokerBet, 21 Bet, and Backgammon. These games can be easily adapted to the preferences of bookmakers, or casino owners – individual branding, coefficients, and even individual jackpots and promo codes.

The latter applies only to TVBet, unlike any other provider. According to the press service of the company, a real monthly increase in the number of bets can contribute to 50 percent.

That good performance was largely due to the TVBET’s promotion as a supplementary option. To sum up, live games occupy a solid position in the online gaming array; the interest from the audience is significant and has all the predispositions for growth in the future.

Taking into account an eight percent global betting market annual increase, with experts forecasting a $155.4bn market by 2024, this credible and entertaining gaming format cannot be ignored.


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