BtoBet: Ticking all the boxes for Euro 2020

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With Euro 2020 less than a year away BtoBet has released its latest industry report detailing how operators can remain on top during the showpiece event.

With less than a year until next year’s Euro 2020 kicks off, and with many experts considering this edition to be the largest yet, there’s a lot of expectation from bookmakers to tap into the wealth of opportunities that this tournament will keep in hold.

But do all operators have what it takes to increase their market share and make the most in terms of new player acquisition and maximising the player engagement?

In its latest Industry Report – The Euro 2020 Challenge: Retaining your market shareBtoBet analyses how bookmakers need to ensure that they are up to the task in terms of a number of various areas, namely: infrastructure, volume, content, a solid UX, and strong acquisition and retention strategies.

The Report also analyses how operators are facing increasing challenges in the European market especially when it comes to compliance.

The evolving nature of the technology at the core of the whole iGaming industry has been met with the introduction of various rules and regulations governing the sector, especially from a responsible data usage point of view, with the local governing bodies keen on strengthening their responsible gaming policies, and the AML and data protection procedures.

The Report analyses how to circumvent these challenges licensees must ensure that they have at their disposal a stable, advanced, flexible and scalable platform ensuring not only the integration of any third party content, APIs, widgets, payment providers or affiliation system, but also at the same time being highly flexible in order to be compliant with any local jurisdictions.


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