UltraPlay signs strategic partnership with AE Group

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Betting solutions provider UltraPlay has further expanded its presence in Asia with the signing of a strategic partnership with AE Group.

As a result of the deal AE Group will be the exclusive representative of UltraPlay’s eSports and sports products.

UltraPlay and AE Group announced the partnership for the first time during G2E Asia earlier in May.

This was done so at the AE Group’s booth, an event that attracted many visitors and potential clients, making G2E Asia a successful start of their business relationship.

Mario Ovcharov, CEO of UltraPlay, said: “UltraPlay’s passion for innovation and first-rate services to the end users is shared by AE Group and I believe our winning eSports product suite will help them continue their impressive growth in Asia and beyond.”

Eugene Chan, sales director at AE Group added: “UltraPlay has deep understanding and many years of experience in eSports as well as betting operation, which perfectly answers to our vision and mission to offer the highest quality products on the market. We believe in our profitable business partnership, which will serve as a gateway for the next level of betting entertainment in Asia.”

UltraPlay has recently released an enhanced version of their live betting model for eSports, which they described as a complex mixture of AI and human traders’ interaction.

“asically, the synergy comes from this success formula – human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.”

Through UltraPlay’s overall eSports betting suite, AE Group will be capable to offer unprecedented package for a next level of eSports betting entertainment, which include: 28 eSports titles (including CS:GO, League of Legends, Dota 2), up to 200 live markets on CS:GO alone, more than 2,500 in-play events monthly, enlarged number of live markets for all games and specific in-game objectives markets.


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