Following the approval of two licenses by the Western Cape Gambling and Racing Board, Lottoland has introduced its fixed odds betting range into the South African market.
As well as the B2C licence allowing access to Africa’s largest betting market by revenue, a separate B2B licence allows the Gibraltar-based firm to develop its own market focused software.
“We are pleased to have been granted these licences in South Africa,” said CEO Nigel Birrell. “Lottoland now hold twelve regulated licenses around the world – a great achievement for us and testament to us as a global brand and company.”
“We strongly believe that Lottoland is uniquely placed in the South African market to be able to offer our portfolio of fixed odds lottery products and insurance related services giving South Africans the opportunity to win some of the largest jackpots in the world.”
Shortly after the approvals were announced, the company launched its Lottoland.co.za domain, offering South African customers the first opportunity to bet on the outcome of more than 30 international draws, such as the US Mega Millions and Powerball.
The manufacturing licence will additionally allow Lottoland’s B2B division Lottoland Solutions to develop partnerships with already-licensed African bookmakers seeking to offer similar international jackpots to existing customers.
The B2B offering includes what a company statement called “proven lotto betting solutions,” developed through Lottoland’s established European presence, as well as the firm’s proprietary risk management solution, which recently paid out “a Guinness World Record E90m to one lucky player.”