As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries.
The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with essential data and statistics for all the region’s 26 countries. This date includes rates of internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.
The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective. This further makes reference to BtoBet’s tailored content portfolio for the local market – which presents bookmakers and online casino operators alike a range of locally-optimised products. These seek to strike a balance between player preference and the regional technology landscape.
BtoBet’s chief marketing officer, Sabrina Soldà, explained how local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface.
She added that this represents an evolution of the African player which the vast majority of the operators and platform providers are still not able to address. As a results many find operations continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.
BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo – taking place in Abidjan from the 26 – 28 June. In doing so the company is looking to showcase its highly customisable technological solutions designed to help operators take hold of the exponential growth of the African market.