In an oversaturated marketplace, high-quality traffic is paramount for any iGaming business, writes the 1xBet Affiliate Team – which is why an individually tailored approach to each of their partnerships is at the heart of everything they do.
The main problems facing affiliate programs within the betting industry
More and more companies are deciding that they can compete with the giants of the betting industry. Out of all the iGaming products, online betting sites seem to be most appealing for entrepreneurs, with several such companies opening their doors each month for online punters. Every single one of these bookmakers promises huge bonuses and lots of benefits for their affiliates. However, making sure that these companies keep their promises is not that straightforward.
Every affiliate in the industry aims to ensure two main things. First of all, they want to make sure that they offer a high-quality product to their customers. The other main focus, as in any other business, is to ensure that any collaboration proves to be beneficial. To address the first point, you should take a close look at the way your partner treats their customers.
If a betting site doesn’t value their customers, they are unlikely to value you.
How to stand out with a partnership program in an oversaturated marketplace
Trust is extremely important in the affiliate–bookmaker relationship. Let’s take a more in-depth look on what all this means by using 1xBet as an example. This company has become synonymous with its innovative affiliate service. In an oversaturated marketplace, high-quality traffic is paramount to any iGaming venture – which is why we put affiliates at the heart of everything they do.
To ensure a high level of customer satisfaction, 1xBet added a series of features and functions that most bookmakers out there are still failing to provide. Here are the main benefits that deserve attention:
- more than 200 payment methods
- high-speed payments
- a multitude of choices of fiat currency as well as cryptocurrency
- a website which is translated in over 50 languages
- multilingual 24/7 support team that can be reached via phone, email or live-chat
The same care and attention towards customer satisfaction is also extended to 1xBet’s partners. This translates into a very flexible and mutually-beneficial approach towards partners which sustains growth and development.
Simple things to help affiliates
1xBet knows the troubles faced by affiliates that are either new in the industry or are about to join a new program. Most of the time, the lack of support and understanding on the bookmaker’s side can make a good affiliate reconsider their choice. First impressions are extremely important and can strongly influence the course of the entire affiliate– bookmaker collaboration.
At 1xBet, there’s no such thing as limiting the potential profit a partner can make, which is so often the case with other betting sites. Instead, by promoting 1xBet services through numerous provided tools and methods, you’re encouraged to direct your traffic more efficiently and boost your revenue accordingly.
But even the best tools would be useless without an individual approach for each partner. 1xBet offers each new partner not only favourable terms for commission, but also all possible help in resolving any questions. This makes the company’s relationship with affiliates more exclusive.
Anticipated trends and predictions for the near future
Gaming on mobile devices is powering the growth of the industry at a record setting pace. Localization plays a very important role as well. The more your website is accessible to a wider audience in different spots of the world, the higher your chances are for the core growth of visitors and FTD conversions. This all adds up to increased commission for each affiliate.
Instead of providing a one size fits all program, 1xbetaffiliates.net comes with a custom-tailored platform which also aims to ensure ease of use.
Not only do we think all these perks should be a standard at any betting site, we strongly encourage other bookmakers to share our vision and provide beneficial conditions for their partners. In an oversaturated marketplace, high-quality traffic is paramount for any iGaming business. The world is constantly changing and only those who adapts quickly can be competitive in the long-term game.
It’s not so difficult to open a bookmaking company, but it’s far trickier to build a working system that helps both the bookmaker and affiliates make money. This is a tough task, but as we see with the 1xBet example, it’s not impossible.