Creativity in a crowded market

innovation Play'n Go Legacy of Egypt
Share this article
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

In this ode to the creative process, Play’n GO explains that staying in front of an increasingly saturated iGaming market demands constant innovation and improvement – and plenty of passion.

 

What makes a good game? In fact, what makes a great game?

In today’s iGaming landscape it seems like there are new companies offering slots popping up every day. Everywhere you look there are new titles coming to market struggling for the coveted spots on site homepages, or prime locations on casino floors. It’s a never-ending battle and, if you stand still, you’ll get left behind. So, how do you keep yourself at the forefront of the landscape, what’s the secret?

The secret is, there isn’t one. That is to say; we haven’t discovered the magic formula that guarantees every game you create will be a record-breaking, attention- grabbing title that will change the face of the industry. What we do know is that at Play’n GO we have a particular way of doing things and, that has led us to various successes. This includes winning the AskGambler’s Award Game of the Year for our slot Legacy of Egypt; an award voted for by the players of slots rather than industry professionals. You can see from our success that, even if we haven’t discovered the magic formula, our way is pretty close!

So, what do we do? What is it that has grown us into a pioneer in the gaming market and resulted in us leading the way for mobile gaming? There are many things we do when creating a game, each one is different, and so requires a different approach, but there are two things that we make sure are present in all of our games.

First and foremost is the passion we have for our games. One of our core values is energy; we put energy into everything we do; we keep that energy up from start to finish. The only way you can generate that energy is if you have a passion for what you are doing. For us, each game is an experience, an experience that we want audiences to enjoy but that we also want to enjoy ourselves. Why would we put out a game that we wouldn’t want to play, it would make no sense. Any game that gets made is fuelled not only by a love of what we do but also fuelled by a desire to bring our own in-house dreams to life and see them through from concept to release. There is nothing more satisfying than seeing your ideas made real and having the audience enjoy them exactly as you imagined they would throughout the creation process, something that we live for!

The essence of creativity lies in innovation. It seems that today, innovation is an oft-misunderstood word. Innovation is seen as just new ideas, new products, never before seen concepts that must revolutionise an industry. But true innovation is more than just that, that is only one part of it. The other part of it is taking something you already have and making it better, in our case resulting in a familiar experience with a new dimension to it. In this way, we like to innovate in all of our games; Sometimes it is with brand new concepts such as with our cascading grid slot games Viking Runecraft, Sweet Alchemy and our most recent release Contact which is also our first fully 3D slot. Other times this means taking what we have and improving it or adding to it. Whether this is creating a new game and putting a twist on the bonus features or gameplay or taking a classic game and updating the features as we did with some of our older Flash titles when we converted them to HTML5, to ensure players could continue to enjoy their favourite games after the advent of new technology.

While it is difficult to stand out in today’s market, it is not impossible. Creativity is the backbone of what we do, and if you can keep creating in the right way, then you’ll keep winning. Our creativity is powered by our passion for what we create, and our desire to innovate (in all its forms) in everything we do. Mix that in with our comprehensive game creation process and the experience we hold within our ranks, and we have everything we need to produce content that leads the way.

Creativity is crucial; we make sure we won’t be left behind…do you?


Share this article
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •