SBTech has announced the signing of a significant US expansion deal with Pala Interactive, the platform operated by the Pala Band of Mission Indians.
Following a successful tender application, the sportsbook supplier’s US-focused sports betting solution will be made available to all of the tribal gaming operator’s affiliates and partners for a period of five years.
“SBTech lead the way in omni-channel technology and innovation,” said Pala Interactive CEO Jim Ryan.
“Their sportsbook’s powerful capabilities and flexibility are ideally suited to our customers’ requirements as they increasingly target sports betting and we grow our business across North America.”
Pala Interactive, which offers real money gaming, mobile on premise, and social gaming solutions, markets its igaming platform as a nationwide B2B offering, as well as running the solution under its own brand from its compliance and regulatory office in Marlton, New Jersey.
The SBTech sports betting solution will be integrated first by tribal operator the Wolinak Abenakis First Nation in Quebec, launching the CanPlaySports and Vip-casino sites utilising SBTech’s proprietary customisation tool Yourbet Betbuilder, allowing customers to build bets using live odds information.
The partnership comes at a time when an increasing number of US states consider the regulation of sports betting, with Ryan stating the deal “has massive potential to grow even further as more states open, and we’re both in a very strong position to capitalise on this.”
The deal follows the tender process launched by Pala, designed to assess risk management facility, innovation, flexibility and technology application.
“We’re delighted Pala Interactive have selected us as partners ahead of our competitors due to our leading, flexible sportsbook technology that has been specifically tailored to the North American market,” said SBTech CEO Richard Carter.
“This partnership will benefit both companies as we continue to rapidly expand our presence across North America and as more US States regulate in the coming months and years ahead.”
The announcement comes just weeks after online gaming supplier GAN revealed its first year integrating the SBTech platform had led to a 103.9 percent increase since 2017 in gross Q4 operator revenue, up to $41.8, after signing the partnership in January 2018.