A survey compiled by Hootsuite and We Are Social has revealed that 11 out of the top 20 Google searches made by Kenyans during 2018 were related directly to betting.
The findings complement a similar report by Geopoll which revealed the country leads Africa in terms of betting interest, with most young Kenyans placing a wager once a week.
“Kenya is the leader in the most amount of money spent on gambling,” said the Geopoll report.
“Youth elsewhere spend less than $50 a month and most bet only once a month.”
Though the country is only the third largest betting market on the continent in terms of revenue, with South Africa and Nigeria placed ahead, Kenya ranks highest for participants.
The country’s leading sports betting site SportPesa topped the search queries survey, with gambling sites Livescore, Betpawa and Betin ranking third, fifth and seventh respectively.
Prediction was placed eighth, Betika ninth, Forebet thirteenth and Games ranked twentieth.
The list also included subsidiary domains including SportPesa Login in tenth place, Livescore CZ in seventeenth and SportPesa Livescore in nineteenth.
Further search history results confirmed Geopoll’s finding that 79 percent of bets placed in Kenya in 2018 were on football games, with the top 20 list also including queries about EPL teams Arsenal and Chelsea.
Geopoll revealed in 2018 that 54 percent of young people in Sub-Saharan Africa had gambled in the past, with Kenya topping the rankings in much the same way.
“Kenya has the highest number of youth who have participated in gambling or betting in the past at 76 percent,” said the 2017 report.
With the popularity of betting visibly growing among young Kenyans, the latest Geopoll study also found that the country demonstrates “the highest number of mobile usage for gambling at 96 percent.”