America’s most historic league, the MLB, has entered into a landmark exclusive media rights and betting data deal with Sportradar – that promises to propel baseball “into a new era.”
Baseball fans around the world are due a revolution in how they experience America’s MLB – as the league enters into an exclusive multi-year media rights partnership with data intelligence firm, Sportradar.
The deal kicks of with the 2019 season, and promises to “propel MLB content into a new era,” by expanding and enhancing real time game statistics around the globe, and creating an official MLB betting feed.
“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB executive VP of Gaming & New Business Ventures.
“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed,” he added. “This partnership will unlock as the sports betting landscape continues to unfold in the US.”
Across international markets outside of the US, Sportradar will have exclusive distribution rights for official MLB real time game statistics, as collected at every ballpark via the league’s proprietary technology and stat operators, to both media companies and regulated sports betting operators. It also will have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the US in terri- tories where sports betting is legal.
In the US, Sportradar will have the same exclusive rights for official real time statistics distribution to media entities in their coverage of Major League Baseball. Sportradar will also serve as the official supplier of MLB’s real time betting data feed in the US where distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorized distributors.
The combination of MLB’s highest quality official data and statistics and state-of-the-art live collection methods with Sportradar’s world-class technology backbone and extensive distribution network will deliver a significant competitive edge to sportsbooks when it comes to in-game betting and liability management.
In addition, with unique access to MLB’s Statcast data, among other statis- tics, Sportradar will collaborate with MLB to develop and distribute exciting new products to further engage fans and drive additional interest in the sport.
Sportradar’s CEO, Carsten Koerl, noted that this deal is “not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data.”
“We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”
Alongside the commercial partnership, MLB will incorporate Sportradar’s Integrity Services into its existing game integrity protection measures. Sportradar will be monitoring and analyzing every MLB game via its award- winning fraud detection system and providing the MLB with educational components, as well as access to its intelligence and investigations services.