Digitain, the leading iGaming software provider with a fully managed sportsbook API, casino engine and gaming platform, have entered into a partnership with full service live events agency Identity as their global events partner throughout 2019 for the delivery of their exhibition portfolio.
Identity has over 20 years of experience in the project management, design and build of live events within the trade show, conference and experiential sectors, and are a major force in the gaming events industry, working with a number of leading gaming organisations to produce innovative, cost-effective solutions that exceed expectations and drive outstanding return on investment.
The relationship begins at ICE London in February, with Digitain’s show-stopping new booth design.
“Identity has proven to be a stalwart in the events industry with years of excellent industry reputation,” said Digitain CMO, Lilit Azatyan. “We are delighted that they can provide a unified approach to our brand event marketing strategy and physical attendance across multiple continents, time zones, and locations. It is important that our brand values, product marketing, and booth experiential marketing are delivered seamlessly and in concert with Digitain’s existing clients and our rapidly expanding international network of licensees and partners.”
After ICE London, the gaming circuit heads to ENADA Primavera in Italy, then the Indian Gaming Tradeshow in San Diego, Fadja Bogota, ICE North America, G2E Asia, the Peru Gaming Show, iGB Live Amsterdam, ICE Africa, G2E Las Vegas, Sportel Monaco, WLS Buenos Aries, BEGExpo Bucharest, SAGSE Buenos Aries, before concluding at SiGMA Malta in November.
Michael Levy, iGaming Business Development Manager at Identity, is calling for a change in 2019.
“Exhibitions and trade shows are the cornerstone for global expansion,” he said. “We’ve all witnessed a landslide in the gaming sector this year and these events need to move with the times. The industry has already called for less, yet 2019 brings two more must-attend shows in ICE North America and Africa, plus a spotlight on Latin America. It’s time to streamline this process, reduce the demand and cost, and put the fun back into gaming events.”
“At Identity, we’ve put a huge priority on devising an international production plan, designed for the gaming industry, to do just that; a single offering that provides simplicity and consistency in design and finish, regardless of location. We enter 2019 set to provide the very best solutions and value at all of the 18 global gaming events we are heading to this year,” added Mr Levy.
“We’re privileged to have the world’s flagship gaming tradeshow on our doorstep,” said Michael Gietzen, Managing Director of Identity. “It’s also conveniently at the start of the year which really complements our global production schedule and further strengthens our international strategic partnerships. Digitain have gone from strength to strength over the past few years and it’s an honour being involved in their continued growth. Their approach to branding, design and operations at these events is absolutely in line with Identity’s vision”.