SkillOnNet focus on mobile experience as Swedish market opens

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Issued with a Swedish license at the end of last year, SkillOnNet is looking forward to a 2019 of healthy growth as the company positions itself ahead of the curve to enter emerging markets and pioneer changing trends.

Indeed, the operator and platform provider is only one of 16 yet to receive an online gambling license in Sweden, a jurisdiction placed well within SkillOnNet’s operational stronghold.

“Europe has always been our focus, particularly the UK, Germany and Scandinavia,” explained Jerry Land, vice president B2B solutions at SkillOnNet. “Of course, we also keep our eye on emerging markets further afield, including the USA, South America and Asia. We see huge potential in these jurisdictions.”

Another characteristic of all these jurisdictions share is an increasing shift towards mobile gaming, with player expectations increasing almost as fast as they can be met by operators. As such, SkillOnNet has set its sights on providing a product that enables the best possible mobile experience for players.

“In all markets, we continue to see players switch from desktop to mobile where they now expect a very sophisticated and seamless experience,” continued Land. “This will be a big focus for SkillOnNet over the coming 12 months as we strive to deliver the best product to our operator partners and their players.”

However, competition is tough; there are many platforms available in the industry, most offering a similar product. To be able to differentiate, says Land, it all comes down to quality, and SkillOnNet’s 12 years of experience in running successful B2C properties gives the company its edge.

“As the casino industry is extremely competitive, especially in Europe, you need to be able to take care of players to get them to play and stay. With our completely personalised and segmented CRM and our strength in tech and development with a resilient, stable and highly scalable software, we believe we lead the way,” said Land. “Moreover, regarding our B2B strategy, we focus on quality rather than quantity when it comes to who we work with. Many platforms have hundreds of brands while we concentrate on fewer to be able to keep standards high and service good for our all partners.

“Also, operators want to have some control of their platform and at SkillOnNet that is exactly what they get. Many of our competitors in this field have standard templates and skins but we work with our partners to provide them with a completely bespoke design and style for their casino. Our large development team means we can create custom features and tools quickly and without compromising on quality.”

Another aspect the company refuses to compromise on is compliance, the maintenance of which remains one of the biggest challenges facing the industry as 2019 begins. The global online casino market moves at a fast pace, and that means SkillOnNet must work hard to stay ahead of the curve to be able to capitalise on all verticals.

“As markets regulate we will always go for a license if we believe it makes commercial sense. We currently run with Sweden, UK, Malta, Denmark and Schleswig-Holstein licenses with Portugal and Spain coming soon,” concluded Land. “With regulation comes compliance, and we make sure we are 100 percent compliant for all of our white label partners.”


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