Keith Camilleri, managing director at Pragmatic Solutions, understands the frustration operators can face when signing with a new igaming platform. Whether a start-up or not, investing in a new platform is no joke, says Camilleri – and therefore transparency and clarity about the product are crucial. Pragmatic Solutions is an iGaming Platform which offers a mobile- focused API-based iGaming platform giving clients full control over the look and feel of their online product – and no regrets.
Some of the main issues operators face today is that many platforms are not built on current technologies, which will ultimately lead to restrictions or the inability to execute their goals. Another issue is that many platforms today were originally built for a different purpose, for example starting off as a B2C brand or catering to very grey markets. So by combining old technology and incorrect fundamentals, it affects the available features, speed of delivery, stability and scalability of the platform.
Other issues faced by operators is the lack of true customisation possibilities, for example customized UI/UX and the inability to provide really in-depth, real time back office data analytics and segmentation.
Such issues were addressed by us, for example, by building a highly modular system and using the latest technologies specifically suited for the needs of today’s gaming operators. Our setup also makes us competitive in different markets because we can cater for any specific operator and technology requirements, including licensing and compliance needs for newly regulated markets. An example is that an operator can build a custom front-end using our extensive API’s according to the market they wish to operate in. This can include specific gamification features, automatic CRM protocols and player conversion funnels to enhance customer lifetime values and player loyalty which can really differentiate operators apart.
Multiple vertical products are also part of the solution, so if a state-of-the-art sportsbook is a focal point or the latest bingo product is needed then the best possible products available for each particular jurisdiction can be easily integrated.
FOCUSING ON THE CORE PRODUCT AND HAVING A BUSINESS MINDSET
Considering the fast growth of the iGaming industry, one must keep at the centre of his business, the clients. Clients must be thought of at every stage; starting from the product offered, the service and of course, once clients are on board, this good service must be continued.
The strategy continues with having proper regulation and compliance. This is is the fourteenth year since the Malta Gaming Authority (MGA) was launched and established. This has given Malta a reputation as a pioneer in the gaming industry, but not the only one. The set-up of the MGA has motivated and encouraged other countries to follow suite and start having their own regulatory bodies. Having proper licensing proves your credibility as a platform but also commercial viability for start-ups and white label providers as this widens their commercial opportunities.
Last but not least, having a flexible business approach is important as it is the springboard to build trust and invest in long term business relationships with clients. There is no room to build barriers or restrictions, like pushing certain products over others or constantly imposing fees for basic development needs as we understand the long-term value of flexible business-oriented partnerships. Having a more flexible approach is the way forward to build trust with clients, leading to more investment and growth over time.