Online gaming firm iSoftBet has announced a partnership with data warehouse Snowflake Computing, in preparation for a digital transformation strategy designed around player data.
Allowing for the launch of new functions such as real-time leaderboards and tailored marketing campaigns, the cloud-based data company will deliver iSoftBet clearer insight into its online gaming portfolio and audiences.
“Having established our reputation in the market as a leading online games provider and aggregator, it was imperative we also explore the data being generated,” said head of data and analytics at iSoftBet, Andrew Bonnici.
“Snowflake’s cloud-built architecture and scalability allows us to get to market faster, so it was the ideal solution for our data warehousing needs. In just a short amount of time, we have been able to migrate our existing data into Snowflake and have our data team up and running with data at their fingertips.”
In order to maximise the value of the data generated, iSoftBet has also begun a new data and analytics transformation strategy, adopting Snowflake’s cloud-built system and adding Tableau on top to provide the data visualisation and analytics.
“Snowflake offers us a future-proof and flexible solution,” continued Bonnici. “We can scale up our data requirements for peak periods of data analysis, and scale down for quieter periods, helping us save money in the process.”
“Centralising data with Snowflake makes it easier to access and analyse, which is important internally to improve services and the gaming experience for our customers, and also better visibility externally of how games on third-party platforms are performing.”
The London-based supplier of online and mobile casino games will make Snowflake’s software part of its 2,600 game portfolio integrated across its Game Aggregation Platform.
“Online gaming has become a huge industry,” added Snowflake general VP of EMEA, Thibaut Ceyrolle, “with the market expected to grow to $59.79bn by 2020.”