French market sees overall boost from World Cup fever

EURO, FRANCE, sports betting
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ARJEL has reported the largest year-on-year growth in online wagers since regulation in 2010, with operators handling E995m across the third quarter of this year.

The French regulator recorded the 81 percent increase on Q317 thanks to ongoing World Cup engagement, despite the figure falling slightly from Q218’s E1.002bn.

Sports betting revenue rose 40 percent rise year-on-year to E149m, with weekly sports bettor numbers jumping 84 percent to 553,000.

The World Cup matches played from 1 July contributed E163.7m in wagers, approximately 16 percent of the entire quarterly total.

Unsurprisingly, the tournament final, played between the French national team and Croatia, saw the highest betting turnover for a single match since regulation began, achieving E38.5m, over three times the E12.7m recorded for the 2016 UEFA Euro final.

The World Cup also had a positive effect on football betting generally, with Ligue 1 reporting a 40 percent rise in betting turnover, Ligue 2 a 53 percent rise, the English Premier League jumped 68 percent, and Italy’s Serie A saw revenue climb 51 percent.

Tennis also saw betting total rises, with E258.4m wagered during the third quarter, while betting on horseracing rose four percent to E254m, driving revenue up six percent to E63m thanks to a four percent rise in weekly average bettors.

Online poker also experienced considerable growth, with total revenue rising three percent to E59m as cash game stakes saw a 13 percent increase to E1bn and tournament fees rose seven percent to E528m.


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