Sky Bet has launched its latest consumer protection campaign Three Simple Tools, fronted by Sky Soccer Saturday presenters Charlie Nicholas, Matt Le Tissier and Phil Thompson.
The three pundits will represent the safer gambling functions Deposit Limits, Cool-off Periods and the new Profit and Loss function.
“Research indicates customers increasingly want to bet with trusted companies that provide a safe environment,” said Sky Bet CEO Richard Flint.
“Advertising forms a part of an increasingly multi-channel dialogue with the public in order to keep making betting and gaming safer and that’s what we are doing here.”
Alongside the inbuilt limit functions, Profit and Loss gives customers “a simple to understand indication of their betting balance over a selected period of time, to keep them informed and help them manage affordability.”
The nationwide advertising campaign follows the firm’s 2017 strategy When the Fun Stops, Stop, and represents £3.5m of advertising outlay to promote safer gambling awareness.