SBTech premiers sports betting solution in Mississippi and New Jersey

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SBTech has launched its complete on-property solution at two Mississippi Churchill Downs properties, and the Golden Nugget and Resorts Casinos New Jersey, using a transactional waiver in the latter state.

The software solutions provider installed its self-service betting kiosks with Parlay Boost, which increases the payouts on parlay bets, alongside its Chameleon360 platform, allowing the management and control of multiple gaming verticals through a single console.

“It allows us to provide patrons with a state-of-the-art sports betting experience, never before seen in the US,” said Golden Nugget senior VP Thomas Winter. “Innovative kiosks allow bettors to choose between thousands of in-running betting opportunities, after the games have started.

“Features such as true-odds parlays with a bonus boost and early cash out have already proven very popular among sport fans, and we look forward to taking the excitement online in New Jersey.”

Alongside the kiosks and platform technology, SBTech is also providing a full cashier system, as well as TV screen management systems, with more sports and markets available to view for both pre-match and live betting.

Through SBTech, the venues will be able to offer differentiated pricing for all US sports events, as well as tailored trading strategies, non-pooled risk management and advanced automation.

The Mississippi installation took place at Harlow’s Casino Greenville and Riverwalk Casino Vicksburg, both operated by Churchill Downs through its BetAmerica brand.

“Our players have really taken to the range of markets offered,” said Ian Williams, president of Churchill Downs Online Gaming. “We anticipate that our players will take full advantage of the unique Cash Out feature, which allows players to claim their winnings while bets are still live.”

The launch follows an integration process overseen by the SBTech US team, with CEO Richard Carter stating the company “deployed with our people on the ground to work closely with our partners and the regulators”.

“I’m delighted to have witnessed the successful launches of our partners in New Jersey and Mississippi in such a short space of time. We are fully focused on working with our partners to build the best product for the US market and support their growth.”


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