Betsoft Gaming has secured its leading position in the Curacao regulated market, entering into a content partnership with online institution Casino GrandBay.
The agreement – the second signed with a Curacao operator in August 2018 – is extensive, covering many marquee Betsoft titles from the sought-after Slots3TM series. These initial games will be launched as part of a ‘blockbuster’ promotion, highlighting the importance of the content to Casino GrandBay’s player acquisition and retention strategies. Work has also already begun to add a further 40 Betsoft titles to the GrandBay library.
Launched in 2001, Casino GrandBay is one of the online gaming industry’s longest-established institutions. For 17 years, the operator has worked to pioneer new experiences, including the signature Wheel of Fortune, and today Casino GrandBay carries a guarantee of offering ‘something different for everyone’.
“Casino GrandBay is an iconic part of the iGaming landscape, helping to steer the development of the online casino industry since almost the turn of the millennium” says Annamaria Anastasi, Marketing Director for Betsoft. “Seventeen years later, GrandBay’s mission is still to provide players with a choice of the world’s finest slot games, and Betsoft is delighted to be joining what is still an extremely selective pool of content suppliers.”
Key to Casino GrandBay’s choice of content partner was a level of audio-visual excellence that would appeal to its discerning players, as Adrienne Banks, Brand Liaison Officer explains. “Casino GrandBay is focused on bringing the best online entertainment to our players, so we chose to work with Betsoft because of the quality and variety of their games,” Banks says. “Every game selected showcases gorgeous graphics and cinematic gameplay, across a variety of different genres, which fulfilled our requirements beautifully.”