CBS launches sports betting programme as US fanbase grows

American Football
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CBS Sports, part of CBS Networks, has launched a new interactive TV programme designed to deliver DFS and sports betting content for US bettors and fans.

The sports broadcaster, home to NFL matches, NCAA March Madness games and The Masters, premiered SportsLine Edge early this September, via the CBS Sports HQ streaming service.

“[SportsLine delivers] metrics-driven analysis and actionable advice from trusted SportsLine and CBS Sports Digital experts and Vegas insiders,” said a statement from CBS Networks.

Released in time for the 2018 NFL season, the show is fronted by DFS analyst and CBS Sports Radio host Nick Kostos, and co-anchored by former Las Vegas bookmaker Todd Fuhrman.

The programme will initially deliver eleven hours of weekly content prior to primetime and weekend games, offering insights on sports betting markets and daily fantasy sports picks from guests and experts.

The launch marks the latest step in a growing media engagement between broadcasters and operators, aimed to capitalise on the potential strength of the newly regulated sports betting industry.

Less than three weeks after SCOTUS overturned PASPA in May, CBS rival ESPN announced a partnership with sports data company Action Network to launch the I’ll Take That Bet online channel.

Despite the broadcaster being wholly-owned by the Disney corporation, responsible for contributions of over $4m toward US anti-gambling regulation, ESPN proved itself a pioneer in what has become a burgeoning industry.

Alongside CBS, this month also saw racing network TVG and operating company FanDuel release its first sports betting show The Barstool Sports Advisors.


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