Third Generation bookmaker and gaming industry veteran Graham Martin, has joined forces with the recently launched gambling film and media brand rights entity, Skyrocket Entertainment, as Chairman.
Launched at this year’s Cannes Film Festival by UK film producer, Sean O’Kelly and gaming industry expert Richard Clarke, the new venture will migrate iconic Hollywood feature films and branded intellectual property rights into the Worldwide gambling and social gaming sector.
Since launching in May this year, Skyrocket has acquired the exclusive gaming rights to 75 iconic feature films and is in negotiations with major Hollywood film studios on a further 100 films, soon to be announced. The ambition is to bring up to 100 games per annum into the worldwide market. Skyrocket will transform these world-renowned stories and characters into new gaming content and products for Social Money Gaming and Real Money Gaming such as Slots, Instant Games, bingo and lotto. The average online slot game delivers significant long-term revenue, which generates new revenue streams for moviemakers.
Martin’s career includes founding Bonne Terre Limited, a licensed and regulated sports book in the Channel Islands which became a wholly owned subsidiary of BskyB Group PLC, operating as Sky Bet. CVC Partners announced in April this year the sale of Sky Bet for £3.4 Billion to The Stars Group, owner of PokerStars.
Martin was also Chairman of Probability Games Corporation, which was successfully listed on the London AIM in 2006. It was one of the world’s market leaders in mobile phone gambling services and technology providers. The group was eventually bought by GTECH. He then founded Scotbet International Limited, a holding company for the betting businesses of Scotbet and Morrisons Bookmakers. This new group comprised the largest private Scottish retail betting company.
Martin is recognised for his contributions to the establishment of gaming laws within several jurisdictions and is considered a pioneer of the online gaming and gambling industry. Martin also advises or is a board member of several public and private gaming groups around the world. Martin joins CEO of Skyrocket Entertainment, Sean O’Kelly and CPO, Richard Clarke, as the company Chairman.
Martin said: “I’m enormously excited to be joining forces with this talented team – both top class individuals who bring expertise and proven track records within both the gaming and film business sectors. Skyrocket has a fun and social product which has tremendous growth potential by accessing our large userbases.”
Skyrocket CEO, Sean O’Kelly, added: “We are extremely proud and honoured to welcome Graham Martin as our Chairman. His vast experience and knowledge in the gaming industry is second to none and Graham brings huge value to our growing company. We have aggressive expansion plans, which Graham will be instrumental in helping us realise, especially within his vast network. Both Richard Clarke and I look forward to working closely with Graham and taking Skyrocket into orbit.”