Streaming services latest victim of ACMA betting advert ban

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The Australian Communications and Media Authority has extended its March gambling advertising ban from live daytime sports coverage to include streaming platforms.

The ruling, first submitted in July, will impose the same 5am to 8.30pm restriction as currently regulates television channels across the country, coming into effect on the 28 September.

“This is the first time that online services streaming live sport have been required to comply with gambling advertising restrictions,” said ACMA chairwoman Nerida O’Loughlin.

“This brings online services in line with television and radio broadcasting services.”

Alongside advertising limitation, the first ban on 30 March banned gambling promotions from five minutes before any sporting event until five minutes afterward.

The approved package also granted the ACMA power to act as programme standard arbiter and watchdog for gambling advertisements.

The inclusion of streaming services came after the authority invited contributions to the drafted changes, first released in April, which reportedly saw stakeholders push for OTT platform coverage.

“The proposed restrictions require a ‘safe zone’ across traditional and new media platforms during times when children are more likely to be a part of the audience,” said O’Loughlin.

The updated legislation also dismisses an original clause to overlook advertising on sports channels attracting fewer than 100,000 unique users per month, as the ACMA “no longer proposes to make this class exemption.”

Despite the overarching nature of the ACMA’s media control, sports betting fans will still be able to receive advertising content during live European football fixtures, with the time difference ensuring matches fall outside the prohibition window.


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