One of the world’s leading bookmakers has signed a deal to become the betting partner of Tottenham Hotspur F.C. on the African continent. The partnership is valid until 2022.
As representatives of 1xBet hope, the agreement will be mutually beneficial for both parties: “Tottenham is one of the most popular English clubs. As many as 9 Tottenham players participated in the semi-finals of the recent World Cup. In particular, forward Harry Kane was named top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France”.
Tottenham, which took third place last season in the English Premier League, is home to players on 14 different national teams. Among them are footballers who are well-known in Africa, such as Serge Aurier who plays for Ivory Coast and the captain of the Kenyan team, Victor Wanyama. The partnership therefore reflects 1xBet’s ambition to be a global brand. The club states that they are delighted with the contract as their main concern is for Tottenham supporters to get the fastest access to match information for their favorite team.
1xBet offers football fans the best odds, helping them win alongside Spurs. 1xBet stands out from other bookmakers thanks to its innovative ideas for developing its betting services in fast-growing markets – and this is what has helped them to conclude this agreement.
For 1xBet, this partnership agreement represents the continuation of a coherent program for cooperation with clubs in the top leagues worldwide. Earlier this summer, the betting company also became the official betting partner of Cardiff City FC.