FanDuel, the American DFS subsidiary of Paddy Power Betfair has partnered with Boyd Gaming, gaining access to the latter’s licensed market in 15 US states.
Boyd, which recently signed a shared access deal with MGM Resorts International, will also gain access to FanDuel’s branded development technology.
“Through this partnership, Boyd Gaming and FanDuel Group will be in excellent position to successfully capitalize as sports betting and online gaming expand across the country,” said Boyd CEO Keith Smith.
“We will be positioned to build market-leading sports-betting and online gaming operations in each state as they move forward with these new forms of entertainment.”
The deal will allow FanDuel to access MGM and Boyd licensed markets in New Jersey and Pennsylvania, as well as the newly regulated state of Mississippi.
Boyd also boasts properties in Illinois, Indiana, Iowa, Kansas, Louisiana and Ohio, with shared access in the MGM Grand Detroit, Michigan.
The announcement follows the early July purchase of a controlling stake in FanDuel by Paddy Power Betfair for $465m.
As well as a vastly increased US customer reach, FanDuel will receive promotion via Boyd’s multi-state channels. Boyd, in turn, will receive publicity through FanDuel’s DFS platforms as well as a four percent share of FanDuel stock.
Boyd will have the option to increase this holding to five percent in 2019.
“There is incredible momentum in the sports betting space,” added FanDuel CEO Matt King. “We look forward to partnering with Boyd Gaming to bring the FanDuel Sportsbook to more customers across the United States.”